Applecrumby and Fish Achieves 124% Increase in Open Rates

Applecrumby and Fish reports an increase of 124% in their open rates after migrating to GetResponse as a solution to their email marketing and marketing automation needs.

Since the migration, the eCommerce store that specialises in safe, natural and organic baby products was able to achieve remarkable results, which also includes 33% click rate for one of their best-performing newsletters and 10% growth in subscriber list month-on-month.

Mellissa Lee, Head of GetResponse Malaysia says: “Consumers are now smarter, savvier and more empowered. That is why it’s crucial for businesses to start engaging, inspiring and connecting with their audience by harnessing the power of technology and marketing solutions in a focused and strategic way to achieve impactful results. With that being said, Applecrumby and Fish is one of the brands that fully understands the macro trends impacting its business.”

Being a young startup, one of the challenges that Applecrumby and Fish faced was low open rate for their email newsletters, which is one of the primary communication channels to announce promotions and new arrivals.

With GetResponse’s Perfect Timing feature and IP infrastructure, the company was able to achieve the mentioned 124% increase in their open rates. Apart from that, Applecrumby and Fish was also able to automatically identify their most engaged subscribers and target them with relevant content with GetResponse’s advanced tagging and scoring automation workflows.


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