Hong Leong Assurance (HLA) partners with MYE.G. Services Berhad to offer its life insurance products via MyEG’s website. Initially only offering the Enhanced Hospital Cash Refund, HLA promises more products will be featured in the coming future.
Group Managing Director and Chief Executive Officer of HLA, Loh Guat Lan says that by adopting digital strategies and embracing change, HLA is on track to grow its customers’ protection needs, continuously deliver great services, and create valuable experiences for both its customers and agency force.
“The partnership with MyEG is a strategic decision that fits very well with our long-term growth and expansion plans to make life insurance accessible to all Malaysians. The landscape of the insurance industry and consumer behaviour is changing rapidly with transformation led by digital technology. HLA is taking advanced steps in product marketing by moving from conventional platforms to a digital space,” she added.
Enhanced Hospital Cash Refund is a hospitalisation income plan that will reduce financial burden through a daily hospitalisation income benefit that increases annually. Features of this plan includes a doubled payable benefit for overseas hospitalisation, a monthly living allowance upon accidental permanent disability, and a maturity benefit of 70% refund of total premiums paid.
With this collaboration, it is quicker, easier and more convenient for customers to get coverage. Customers who visit MyEG’s website can choose plans to suit their requirements and get the protection they need in just a few clicks.
Wong Thean Soon, Group Managing Director of MYE.G. Services Berhad said, “We believe that this mutually beneficial partnership with HLA will provide our Malaysian customers with a convenient option for life insurance through our online platform. At the same time, we are able to enhance our product range in line with our mission of product expansion and continuous innovation.”