According to a new impact study by the International trademark Association (INTA), industries that intensively use trademarks contribute significantly to five major economies in the ASEAN region. Meanwhile, an analysis from the Economic Contribution of Trademark-Intensive Industries in Indonesia, Malaysia, the Philippines, Singapore and Thailand, indicates that trademark-intensive activities result in increased employment across sectors and adds contributions to international trade.
Looking at data from 2012 to 2015, trademark-intensive industries within Malaysia generated a 30.3% direct contribution to GDP and 60% indirect contribution to GDP, reflecting a direct correlation between trademark-intensive and non-trademark intensive industries.
Trademark-intensive industries in Malaysia comprised 55% of the country’s share of exports, including manufacturing of computers, and electronics and related equipment which accounted for around 19% of total manufacturing value added. In terms of employment, output, and value-added, workers’ share of the workforce represented 24% of total employment.
Etienne Sanz de Acedo, CEO of INTA states that results of the new study underscore the immense potential for cross-sectoral economic growth that can be unlocked by promoting the value of trademarks with the business community, government, and the general public. This includes further developing the national trademark systems and trademark-intensive industries.