It’s undeniable that digital technology changes the competitive landscape of the commercial printing market, and companies who fall behind in this shift are at risk. Taking the variables into consideration, Canon Marketing (M) introduces two commercial print line devices: the third generation varioPRINT DP and imagePRESS product lines. With the theme ‘#UnleashPrint – Built for Business, Bring It On’, Canon Malaysia aims to help customers realise their potential, take on new challenges and open up new opportunities.
Albert Mah, Head of the Professional Printing Products (PPP) Division for Canon Marketing (M), explains that the printing industry will continue to evolve towards digitalisation and that Canon will be there to pioneer and revolutionise new markets with commercial-use printers to support those in the printing industry and beyond.
Both the varioPRINT DP and the imagePRESS product line (varioPRINT 140/130/115 and imagePRESS C850/C750/C650, respectively) are designed to provide the best possible return-on-investment for customers, combining time and cost saving with revenue generation.
Additionally, Mah also took the opportunity to elaborate that the complexity is the main reason of print service providers (PSPs) moving from their analog devices to more productive digital devices. With this in mind, the company also introduces its Canon PRISMAprepare software controller that marries all job functionalities together, in order to produce fast high quality output.
“Regardless if you are printing colours or monochrome one at a time or simultaneously, our advanced PRISMAprepare software makes it easy to prepare complex jobs, automate the pre-press process and accelerate job turnaround,” he continues.