Following the appointment of James Gaubert as Head of Digital and Social for Ogilvy and Mather Malaysia, the agency continues to expand its line-up with the addition of WPP Fellow and strategic planner, Christopher Knight as Integrated Strategic Planner.
With his new appointment, Knight will report to Regional Planning Director, Arindam Chatterjee and work closely with Gaubert to plan and execute integrated campaigns for the agency’s clients across advertising, social media marketing, digital, event activation and public relations.
Knight join Ogilvy Malaysia with the objective of working towards integrated communication with an emphasis on building brands and developing the areas of behavioural science, eCommerce, e-CRM, data and DX over the next few years.
David Mayo, CEO of Ogilvy Malaysia comments: “To complement our creative profile, our business is moving into non-core and integrated deep technology such as e-commerce, data and DX as part of our next chapter. Pairing his Behavioral Science skills with his unique strategic abilities, he will bring an added dimension to our stellar planning team, which now enables brands to develop systems for delivery as well as big integrated ideas that build and sustain business.”