50 Malaysian Entrepreneurs Honoured at 50th Anniversary of ASEAN

Malaysian renowned entrepreneurs and corporate leaders received recognition for their business excellence in their commitment to the community and environmental sustainability during this year’s ASEAN Outstanding Business Awards (AOBA), held in conjunction with the 50th anniversary of ASEAN.

Organised by the ASEAN Retail-Chains and Franchise Federation (ARFF), AOBA recognises the achievements in Asian business sector, to honour and encourage top entrepreneurs and leaders, to develop new generation of leaders and to drive the economy. These leaders serve as a motivation for ASEAN’s industry players to fulfil their potential, in line with the Prime Minister’s TN50 aspirations for the country’s economy.

Amongst those recognised in the event include: Dato’ Goh Cheh Yah, Group Chief Executive Officer of Gintell, Ir. Dr. Mohd Shahreen Zainoreen Bin. Madros, Chief Executive Officer of MATRADE, Mr Ken Phua, Executive Director of Bentley Music Group, Dato’ Michael Lim Tiam Chye, Chief Executive Officer of Vinsoon Group and Datin Sri Vivian Chai, Founder of Jom FnB Holdings.

Award recipients at the ASEAN Outstanding Business Awards (AOBA) 2017.

ASEAN country members aspire to triple the region’s average real per capita GDP to over $9,000 by 2030 – from an estimated $3,000 in 2010. Since its inception in 1967, the ASEAN economy has achieved a combined GDP of $2.4 trillion, and is the third fastest growing major Asian economy after China and India.

Mr Benjamin Ee, Vice President of ARFF and the Organising Chairman of AOBA, said that the retail and franchise industry is a huge contributor to the ASEAN economy. He noted that ARFF is here to serve as a platform to further stimulate the economy by inciting growth of the retail-chain & franchise sectors as well as to promote cross learning and economic opportunities for all its members across the ASEAN region.

“We are growing stronger as a business community and adapting with the times as we transition into digitalisation. The retail and franchise industry would be able to tap onto the global market with a strong consumer demand through digitalisations such as mobile wallet users and online marketplace,” said Mr Benjamin.

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