#MYCYBERSALE Expected to Boost Malaysian eCommerce Sector

The National ICT Association of Malaysia (PIKOM) collaborates with the Malaysian Digital Economy Corporation (MDEC) to launch the nation’s long awaited #MYCYBERSALE. With this being PIKOM’s first online sales festival, the five-day event (from 9 to 13 October 2017) targets to achieve over RM300 million in Gross Merchandise Value (GMV).

In 2016, the event was organised by MDEC and registered RM211 million. For its fourth iteration, #MYCYBERSALE 2017 expands the scope of participation as more service providers take part as critical platform partners. They will enable the online merchants to offer improved products shipping, introduce secured payment gateways to consumers and gain access to right technologies they need to market and sell online better.

This move coincides with this year’s theme of ‘Catalysing Micro Enterprises and Global Trade’, while also contributing to the marketplace’s push in raising interest and participation within the electronic retail and services sectors.

Chin Chee Seong, Chairman of PIKOM; Andrew Gnananantham, Lazada Malaysia’s Chief Marketing Officer; Datuk Yasmin Mahmood, CEO of MDEC; Devesh Kuwadekar, Head of Market Development for Mastercard; Ganesh Kumar Bangah, eCcommerce Malaysia Chairman; and Elena Tan, Commerce DotAsia Enterprise Sdn Bhd General Manager.

“We have over 1,000 online merchants participating this year, which is a 66% increase compared to last year’s 607 merchants. In addition to that, we’re seeing a strong private sector funding for the first time, with over 40% of the event being funded by leading corporate and retail brands. This augurs well towards our ultimate goal of making #MYCYBERSALE self-sustaining in the near future,” states Ganesh Kumar Bangah, PIKOM’s Deputy Chairman and eCommerce Malaysia Chair.

He continues by adding that this year, #MYCYBERSALE is being expanded to more countries like China, Hong Kong, Vietnam, the Philippines, India and Sri Lanka. Starting midnight on 9 October 2017, citizens of Malaysia, Singapore, Indonesia and Brunei who spends at least RM50 in a single receipt will get a chance to win lucky draw prizes.

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