You can now dress to the nines with just a few clicks on your mobile.
Custlr is Malaysia’s first custom-fitting mobile app, aimed to digitise the traditional way garment sizes are measured using advanced fitting algorithm technology. The result is custom clothing that matches customers’ body measurements with a high level of accuracy and precision in less than a minute.
The app was designed to bring convenience for their customers, as well as reshaping the future of made-to-measure clothing without breaking the bank. Custlr not only uses its fit algorithm technology and other measurement methods, but also engages with crowdsourced tailors from the local community to mitigate the cost.
Brainchild of Engineering graduate, Daniel Chua created the mobile app when he realized that purchasing ready-to-wear garments online were still a hit-or-miss commodity. “The problem with purchasing online is that often times, some part of the clothing doesn’t fit you as it should be. Good quality tailor-to-made apparel are generally expensive, especially if you purchase from high fashion brand retailers. That’s where I saw an opportunity. With our in-house ready-to-patent algorithm, we eliminate this uncertainty, while offering you customisability to suit exactly what you want at an affordable price” said the CEO and Director of Custlr.
The Custlr app operates with an in-house software and equations to get accurate results. The algorithm provides accurate measurements in inches and centimetres, as well as standard sizing i.e. S, M, L, XL, etc. Other measurement methods include A4 fit algorithm, where customers can take a picture with an A4-sized paper placed on the front and on the side of their body; Custom Measurements, allows customers to manually enter their body details with a step-by-step guide.
Custlr also lets customers select their preferred material, type of cuff and collar, as well as colours to their liking. Traditional wear like baju melayu and kurta are also available for customisation.
Apart from offering affordable custom-fitted clothing, Custlr aims to use a crowdsourcing approach to help the unemployed and housewives earn an income and give them the opportunity to be an entrepreneur without compromising their household responsibilities. “With Custlr, we have developed a new ecosystem that offers convenience in purchasing fitting clothing. We saw an increasing demand and have decided to extend an opportunity to the community and personal tailors to become entrepreneurs and skilled tailors,” explained Daniel.
With the help of partnership associations, Custlr’s crowdsourced tailors are given an opportunity to undergo training courses in order to ensure quality and service excellence for their customers. These training courses aim to better improve the tailors’ measuring skills, as well as cutting, sewing and finishing skills.
Custlr has attracted capital funding, with aims to expand and enhance the user experience and also the ease of becoming a registered Custlr tailor. The company will also be launching the iOS App, mobile and website version.