HP Busting Retail Wait Lines with Latest ElitePOS System


HP stays true to its motto to keep reinventing with their latest all-in-one point-of-sale (POS) system, the HP ElitePOS.

Featuring a modular design, the HP ElitePOS is a much needed upgrade from the boxy POS terminals commonly used in retail environments. Its design is also functional, supporting use cases beyond just checkout. These use cases include: interactive signage, employee attendance, and self-service applications like a customer check-in and access to additional product offerings in the “endless aisle”.

The ElitePOS terminal comes with accessories, as well as multiple configurations, to further add customisation and flexibility. The display can be separated from the input/output (I/O) base for maximum placement versatility. Beyond that, other configurations inclu de an optional receipt printer that integrates into the column stand, and an optional magnetic stripe reader built into the display. The optional barcode scanner and optional standalone printer also matches the ElitePOS for a consistent design aesthetic across peripherals.

To prevent any mishaps from halting business, the ElitePOS is built to be retail-durable, designed to pass MIL-STD tests, deter minor spills by channelling liquid out the device, and provide efficient cooling with side venting for improved reliability. Clearing wait lines will be a breeze with Windows 10, fast DDR4 memory, and 7th generation Intel Core processors with vPro technology.


With point-of-sale devices increasingly targeted by hackers, security continues to be top of mind for the retail industry. To that end, HP is expanding its security solutions to the ElitePOS, with both hardware and integrated software security features, including:

  • BIOS-level device security to provide protection in the event of a malware attack with HP Sure Start Gen3, the industry’s first self-healing BIOS, and HP BIOSphere Gen3, the industry-leading firmware ecosystems.
  • User authentication technology, including an optional fingerprint reader for secure login; Credential Guard for secure user authentication and password protection, and Device Guard, which lets IT managers create rules to run only signed, trusted, and approved applications on the POS system to help protect against walk-up and low-level attacks through USB ports.
  • Physical security of the device itself with an optional bolt-to-counter configuration, VESA mounting K-Lock features and external fingerprint reader for secure login through Windows Hello.
(From Left) Ronald Sim, Head of Retail Solution, APJ & Japan and Frankie Chan, HP Malaysia Malaysia Business Director PC Category presents the HP ElitePOS Retail System at the exclusive launch of HP ElitePOS Retail System.

The ElitePOS is expected to be available in November 2017 direct from HP and the company’s global network of more than 250,000 partners. Additionally, retail independent software vendors (ISVs) Custom Business Soutions, GK Software, LS Retail, Manhattan Associates, Omnico Group, PCMS, Retail Pro, SilverWare POS and TCPOS plan to support the new solution.


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