IPC Shopping Centre is going to be looking rather bare this festive season – not because they are strapped in cash, but because they are focusing their efforts in helping 100 families in need through the power of crowdfunding campaign.
IPC is calling members of the public to join them in achieving a target of RM100,000 worth of groceries, school supplies and toys collectively to brighten the lives of these Malaysians. To get the ball rolling, IPC Shopping Centre has contributed a total of RM50,000 to achieve half of the campaign’s target.
Adopting ‘Christmas in a Box’ as their festive theme this year, the theme translates to giving a slice of the festivities to those in need, all within one box. IPC Shopping Centre has put together four types of ‘gift boxes’ which will be given to 100 underprivileged local families. To identify these families, IPC has worked hand-in-hand with HOPE Worldwide Malaysia, a globally accredited non-religious NGO that has been helping disadvantaged local communities for the past 21 years. The four gift boxes include:
- Happiness Box – IKEA Toys and Arts & Craft Supplies (RM25)
- Home Box – Groceries (RM48)
- Back-to-School Box – School Supplies (RM120)
- Care Box – Groceries + School Supplies (RM168)
“IPC Shopping Centre is all about bringing happiness, both to our own co-workers, staff and also externally to our surrounding communities. Every day, we see people of different backgrounds and purpose walk in our centre and all we want to do is ensure that they feel a sense of fulfilment or contentment each time they pay us a visit. The goal of this campaign is to further extend IPC’s commitment of bringing that feeling to people and families beyond our walls”, said Karyn Lim, Centre Manager IPC Shopping Centre
IKEA Damansara, was the first commercial partner to collaborate with the campaign by developing the ‘Happiness Box’. It was designed centred around kids and what they would normally receive during the morning of Christmas. This gift box is completed with most of the things kids love, like IKEA soft toys as well as arts & crafts supplies.
Other partners include Absolute Thai with a cash donation of RM5,000 towards the campaign, Spotlight who are contributing household items and Popular who are contributing stationeries. HOPE Worldwide Malaysia will be leading the logistic arrangements, along with Bonsey Jaden, to communicate the message out to the public.
IPC Shopping Centre’s “Christmas in a Box” campaign will be running from 30th November until the 27th of December 2017. HOPE Worldwide Malaysia will be running their booth in the concourse, located on Level G, of IPC Shopping Centre.