AirAsia BIG Loyalty Launches New eStore

AirAsia BIG Loyalty unveiled its eStore, which is the latest lifestyle offering from AirAsia’s loyalty programme, where BIG Members can shop online to earn BIG Points faster than they fly to demonstrate a clear commitment to serve and reward its ever-growing member base across ASEAN.

The eStore will allow more than 13 million BIG Members in Malaysia, Thailand and Indonesia to shop from over 150 lifestyle and travel brands on one platform (airasiabig.com) with rollout on the AirAsia BIG Loyalty mobile app planted for the near future.

With 10,000 new BIG Members and over 167,000 web traffic daily, BIG Members are now able to enjoy a seamless online shopping journey where purchases will be delivered straight to them, with every RM1 spent earns 1 BIG Point or more.

Khairul Syafiq, Marketing Manager of Photobook; Peter Lee, VP of Marketing at 11street Malaysia; Yeoh Chen Chow, Co-Founder of Fave; Victor Kaw, Chief Commercial Officer of AirAsia BIG Loyalty; Yen May So – Loyalty, Rewards & Privileges of Digi; Jimmy How, Chief Executive Officer of Involve Asia; and Dato’ Eddy Leong, Chief Executive Officer of AirAsia BIG Loyalty

Dato Eddy Leong, CEO of AirAsia BIG Loyalty said: “Our eStore is the newest digital innovation that stays true to our dedication to reward members easier, faster and better. Shopping on the eStore expands the ways in which our members can earn BIG Points faster than they fly. A member can spend RM100 on any of their favourite brands on the eStore to earn 100 BIG Points or more. Although members fly occasionally, shopping is an everyday routine. Now with the eStore, earning BIG Points will become a part of members’ daily life.”

In conjunction with the launch of eStore, there will be a special 12.12 BIG Sale on 12 December 2017, where members who shop on the eStore stand a chance to win exclusive vouchers or a grand prize of up to 160,000 BIG Points to redeem flights to Seoul, Osaka or Tokyo.

Members can also earn a whopping 10 times BIG Points during this sale to fast track their shopping rewards, allowing them to earn 1,000 BIG Points, equivalent to a return trip during the monthly Final Call Sale, by spending on RM100.

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