As 2017 draws to a close, Uber shared the riding and eating habits of Malaysians over the past year, revealing how the company is fundamentally changing the way people ride and drive.
“In 2017, Uber touched hundreds of thousands of lives in Malaysia: connecting them with the places, people, meals and experiences they love at the press of a button. Uber is a community, all media, friends, riders, foodies and driver-partners are a part of that. We are grateful for our community to have shared this journey with us,” said Karina Ali Noor, General Manager – Expansion, Uber Malaysia.
Uber learned that Malaysians most often took rides at 2pm, while Saturday was the most popular day to use Uber. Interestingly, the most popular day in 2017 to take an Uber was 3 October, which was also the peak of the rainy season.
Other interesting findings for Uber and Uber Eats in Malaysia included:
- Least popular day to ride: 14 March 2017.
- Malaysians took Uber in 588 cities in 80 countries
- Malaysians’ favourite countries to Uber in: Singapore, Thailand, Indonesia, the U.S. and Australia
- Most popular dish on Uber Eats: Nasi Lemak Ayam Goreng
- UberEATS biggest date for food delivery orders: 21 September, the day of the UberEATS launch!
- Two babies were born in an Uber here in Malaysia. They are Uber’s youngest ever passengers in Malaysia for 2017.
Besides revealing this data, the company also set up a website called #YearWithUber for users to enjoy a personalised music video with highlights from their own year with Uber.
Elaborating on the thinking behind #YearWithUber, Leigh Wong, Head of Communications for Southeast Asia said: “We wanted to celebrate our users while showcasing Uber’s strength in data and technology. The personalised music video for 2017 is a reflection of that. We are interwoven into the fabric of how Malaysians move and eat; and this is our way of reiterating our commitment to unlock Malaysia’s aspirations with smart innovation.”