PUC announced the launch of Presto, Malaysia’s home-grown Social Marketing and eWallet Platform.
The platform allows shoppers to save with CASH BACK, at the same time, helps sellers to boost their brand presence and sales.
Presto’s rewards system operates based on a two-pronged approach. Through group efforts, shoppers can purchase goods or services at selling price by sharing and inviting friends and family to buy. The more people who purchase the item or service, the greater the final CASH BACK amount for all shoppers. Individuals who put in extra effort to promote deals via their own social media channels be it Facebook, Instagram, WhatsApp, Messenger, WeChat and Weibo, can earn extra CASH BACK.
The promotions by shoppers in turn fuel awareness and spark conversation of a brand, product or service, helping to drive positive impact on sales for sellers. Social media tracking, a key feature on Presto, will assist in identifying latest shopping trends and shoppers’ needs. Insights gathered will help sellers to map out and strategise their business plans, making way for an Online to Offline to Online (O2O2O) model which can enhance engagement and build loyalty among shoppers:
- Online to Offline – shoppers visit outlet to redeem sellers’ goods
- Offline to Online – sellers reward in-store shoppers for sharing deals on social media
Group Managing Director and Chief Executive Officer of PUC, Cheong Chia Chou said, “Unlike most e-commerce platforms which only focus on consumers’ needs, Presto ensures that both shoppers and sellers are able to maximise cash back as well as drive sales at prices that sellers are comfortable with. Our aim with Presto is to revolutionise the way we shop and build businesses as we forge ahead with the digital future.”
Cheong added, “This is a very special moment for us and we see its potential impact, as this revolutionary home-grown service is dedicated towards bringing everyone happier, easier and more enriching lives via our technology.”
Presto’s eWallet element is targeted to go live in early 2018. PUC Berhad’s wholly-owned subsidiary, EPP Solution, an e-payment services provider for businesses, had earlier received approval from Bank Negara Malaysia for an e-money license in September, subject to the fulfillment of requirements set by the Central Bank.
Presto will first rollout its service in Klang Valley and will extend to other parts of Malaysia in due course.
