Circle International Holdings made its debut on Australia’s second largest listing market, the National Stock Exchange of Australia (NSX), emulating several other Malaysian tech companies. A total of 180,000,400 shares were issued and quoted at an initial market price of AUD0.315 (RM0.97) per share.
Circle International is a Malaysian-based new media technology company with a strong presence in China and Chinese-speaking markets across the region. Its principal business activities are digital media and conventional media advertising sales from Taiwan, Hong Kong and China. At present, more than 50% of the Group’s revenue is derived from international sales from mobile and digital media channels.
Circle International consists of Hong Kong based, Circle Corp International Limited (CCIL) and local operating arms, Circle Corporation Mediatech Sdn Bhd (CCMt) and Inno Mind Works Sdn Bhd (IMW). CCIL is the Group’s international marketing and business development arm.
CCMt manages the Group’s two proprietary brands: Business Circle mobile app and the prestigious Worldwide Excellence Award (WEA), while IMW is an acquired 4As certified digital branding and marketing agency with MSC status, thus enjoying tax exemptions and various other incentives by the Malaysian government.
“We are quite excited about the regional digital advertising market. Given Circle International’s unique positioning within Asia’s Chinese-speaking audiences, we are well placed to capitalise on expanding advertising and eCommerce opportunities going forward. Our NSX listing is part of the Group’s long-term strategy to unlock sustainable value while strengthening our international profile across key markets such as China, Australia and South East Asia,” shared Dato’ Brian Tan, CEO of Circle International.
In conjunction with the listing event, the Group launched its Circle Visa Premium Card, a cross branding partnership with VISA through MyWorld Rewards (M) Sdn Bhd. This card is a unique payment and loyalty reward solution, exclusively for Business Circle subscribers. The Circle Visa Premium Card rewards community members with unique incentives, special discounts and promotions.
“Via Business Circle, we have developed a fast-growing community of entrepreneurs, C-suite executives, professionals, managers and active netizens; a truly affluent and influential group of people across Asia. We now look to create a marketplace where both merchants and subscribers can benefit from eCommerce opportunities while enjoying mutually rewarding opportunities. The Circle Visa Premium Card is our first step into FinTech, which will be a key direction for the Group going Forward,” Tan continued.
Going forward in 2018, Circle International plans to focus on Predictive Advertising including expanding into artificial intelligence to accurately predict user behaviour and consumption trends. This will further enhance the Group’s capabilities to deliver precise ads and targeted messaging for advertisers via the Business Circle mobile app.
“Predictive advertising will be key to our business plans going forward. We have the technology for this and we will also look into our own payment gateway in the near future. These developments place us well on track towards becoming one of Asia’s most prominent digital players in the future,” he added.