HGC Global Communications Ltd unveiled its new name and brand identity, which strives to enable people to live better lives in a smart environment by empowering boundless communications.
Formerly known as Hutchison Global Communications Ltd, HGC’s new tagline of ‘Embrace technology. Enjoy communications. Enrich your world.’ reflects the brand’s identity, which also embodies HGC’s mission to combine its network infrastructure with the latest technology to strengthen connections among people and businesses.
HGC’s network of more than 1.4 million kilometres of fibre-optic cable serves the needs of international and local carriers, corporate clients and home users. The company provides comprehensive information and communications technology (ICT) solutions to corporate and institutional customers.
It also offers infrastructure network such as data centre service to mobile operators, international telecom operators and internet service providers. HGC serves approximately 300,000 households in Hong Kong. The company is also one of the largest Wi-Fi service providers in Hong Kong with more than 29,000 Wi-Fi hotspots.
HGC serves as a hub, facilitating mobile traffic among mobile operators, over-the-top (OTT) and application service providers by leveraging its solid international connections, HGC provides tailored solutions to satisfy all levels of customers’ needs, including niche markets.
Looking forward, HGC will reinforce its position in Hong Kong and beyond by strengthening its full-fibre infrastructure network to support new technology, such as 5G. It will also invest in valued-added services and innovative solutions, including software-defined applications, integrated cloud and network security solutions for its global customers.
Andrew Kwok, CEO of HGC, said, “The ever-changing telecom industry continues to shape the way we conduct business and connect with each other. The advances in telecom technology are imminent-it takes robust and flexible infrastructure networks to channel vast amounts of data around the world. This rebranding reinforces our vision to bring the best communications technologies to communities and individuals for sustainable growth and development in the Digital Era.”
As part of its rebranding, HGC plans to initiate a series of marketing campaigns, starting with its role as sole Hong Kong presenting sponsor for the 2017-2018 Volvo Ocean Race, the preeminent around the world sailing competition. The race is held every three years since 1973, in which the contestants take about nine months to sail around the globe accompanied with hardships and challenges.
This will mark the first time the extreme sailing competition has included Hong Kong as a stopover port on its route, with competitors expected to arrive in late January, 2018.