Putting Startups in the Spotlight

Cradle went into a strategic partnership with Asia’s first media digital platform, Supernewsroom, in an effort to further drive the growth and propel startups to success. The partnership aims to provide media exposure for startups which will expand market opportunities and improve their businesses.

Being the first-of-its-kind initiative in Malaysia, this strategic partnership will merge the expertise and extensive experience of the startup industry that Cradle possesses. With Supernewsroom’s capability and proficiency to help maximise media exposure, this collaboration will ultimately generate publicity, especially for entrepreneurs.

Nazrin Hassan, Group Chief Executive Officer of Cradle Fund Sdn. Bhd. with Manminder Kaur, Founder and CEO of Supernewsroom at the MoU signing ceremony

“The partnership springs from Cradle and Supernewsroom’s shared vision to provide a complete solution to gain media traction and publicity. With more than a decade of experience, Cradle understands the important component of a successful startup, which is publicity. And we also understand that we need to find a cost-effective solution to gain publicity as most startups are bootstrapped for cash,” said Nazrin Hassan, Group CEO of Cradle Fund Sdn Bhd.

He goes on by saying that while Cradle and Supernewsroom each has its own  strengths and capabilities, combining their complementary skills will enable them to focus on driving the startup ecosystem and assisting aspiring entrepreneurs to gain recognition from the right audience through publicity.

Supernewsroom provides an extensive media database of news outlets, editors, journalists, producers and writers into a single powerhouse directory. It offers convenience for startups to connect with the media, where they can access over 25,000 media contacts from 5,000 media organisations across Southeast Asia including Malaysia, Singapore, Vietnam Indonesia, Philippines and Thailand.

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