iProperty.com Malaysia entered into a multi-million-ringgit commercial agreement with IQI Realty to drive the adoption of digital and non-digital marketing solutions and partner with its agents on their continued journey in a digital-first world.
This is the first collaboration of its kind between a digital company and a real estate agency in Malaysia, which will also involve equipping agents with access to data that can help customers make accurate and informed property decisions.
Under the agreement, iProperty.com Malaysia and IQI will come up with customised in-house training on how best to leverage digital solutions and data insights, setting new benchmarks for cross-collaboration between partners in the real estate industry.
“The home buying process is evolving and real estate agents who embrace and have the skill to leverage technology are at a clear competitive advantage. IQI’s foresight and commitment to digital put their business and others with similar views to stay ahead of the pack and enables them to serve their customers in market-leading ways,” stated Haresh Khoobchandani, CEO, Singapore & Malaysia, REA Group, Asia.
He went on by saying: “According to SimilarWeb iProperty.com.my is the leading place Malaysian’s turn to for property information online. As a result, this collaboration with IQI will make a powerful connection to ensure Malaysians are well served in a digital-first world. Agencies that embrace digital supercharge their agents to help make people’s dreams and aspirations become a reality.”