Syarikat Takaful Malaysia Bhd launched a sales portal known as Click for Cover as a beginning of its venture into digital insurance, marking the expansion of Takaful Malaysia’s digital footprint by providing a seamless customer experience when purchasing insurance products online.
The event also witnessed the signing of a Memorandum of Agreement (MoA) with Fusionex International, along with collaboration agreements for online distribution with Lembaga Tabung Haji (LTH) and Bank Islam (BIMB).
“By embracing digital tools and technology to offer up differentiated product offerings and services, we will delight our customers with a better user experience, enhanced protection products and high quality service. Our customers will benefit from an integrated multi-channel experience and this is part of our ongoing efforts to stay ahead of the curve,” said Dato’ Sri Mohamed Hassan Kamil, Group Chief Executive Officer of Takaful Malaysia.
The portal was designed with easy-to-use interfaces for customers to access the company’s products online with e-payment facilities and real-time underwriting capabilities. It has the first fully integrated medical underwriting engine online in Malaysia where rating decisions will be generated online based on a few underwriting questionnaires. Currently, the portal offers Motor, Personal Accident (PA) and Medical products. More products such as Term Life, Critical Illness and Travel PA Takaful will be made available later this year.
Dato’ Sri Hassan Kamil explained: “Our strategic partnership with Fusionex and ReMark International is in line with our business goals to make our digital strategy plan the key driver of our innovation efforts, thereby boosting our competitiveness and powering future growth. Embarking on our digital journey involved streamlining our internal processes and operational efficiency, as well as tapping into social media platforms to strengthen our marketing efficacy and brand engagement. We also tied in our digital strategy plan with a face-to-face marketing initiative leveraging on Tabung Haji Islamic Financial Service Centres (IFiC) and the network of Bank Islam branches to promote our new portal. At the onset, we want to introduce the online experience via in-person communication to give potential customers detailed explanations and walk-throughs of the portal.”