Turning Plastic Into Gold

Malaysians will soon be among the first ones to have the ability to earn gold by recycling their plastic bottles and aluminium cans, thanks to HelloGold and KLEAN that are implementing a recycling scheme of offering 0.00059g of investment-grade gold for each recycled bottle and can.

Anyone can start earning gold by downloading the HelloGold app from the Google Play or Apple Store and registering an account. Once registered, users can bring their plastic bottles and aluminium cans

to any KLEAN RVM for recycling.

After depositing the bottles or cans in the machine, users can choose to convert their KLEAN e-credits into gold through a seamless integration between the KLEAN digital wallet and the HelloGold mobile app. Users can also register an account at any of the forty machines that will be available across Klang Valley in July and 500 machines across Malaysia at key locations before the end of the year.

 

Robin Lee, CEO of HelloGold

“In our mission to enable everyone access to safe and affordable gold products to protect their savings, HelloGold has been expanding our reach to millions of online and offline communities through key partnerships such as Axiata’s Boost and Aeon Credit. Our latest partnership with KLEAN reflects our shared values in using innovative technology to enable financial inclusion and wealth creation for the man on the street,” states Robin Lee, Chief Executive Officer of HelloGold.

 

Meanwhile, Nick Boden, CEO of KLEAN says: “After launching in Malaysia, we see great potential to expand our offering to other countries such as Singapore and South Africa. In countries such as South Africa, plastic scavenging is often the main source of income for families who must sell their plastic within an informal economy that is dominated by middle men with high fees. Enabling these families to directly access virtual currency or gold at KLEAN’s reverse vending machines will allow for a safer and more stable economic livelihood.”

The KLEAN Reverse Vending Machines collect aluminium cans and plastic bottles, sort and crush on site, while registering users and rewarding them with virtual points. These collected items are then smelted back into aluminium in the case of cans and recycled into PET pellets in the case of plastic bottles.

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