Sun Life Malaysia collaborates with BookDoc to create a more health-conscious society through its wellness reward mobile application, SunActiv. A program developed by BookDoc, SunActiv offers great rewards for active users where all they need to do is to just walk and stay active. Introduced under its Live Healthier Lives strategy, Sun Life Malaysia aims to empower its Clients to embrace an active and healthy lifestyle for a brighter life.
Raymond Lew, CEO and President of Sun Life Malaysia says, “Sun Life Malaysia is very pleased to partner with BookDoc to enhance our Client value proposition through SunActiv. We are a caring and responsible insurer that not only takes care of our Clients protection and financial needs, but also their health and wellbeing. Designed for simplicity and ease of use, SunActiv will encourage our Clients to stay active and live healthy because every step they take will count towards redeeming great lifestyle rewards.”
Datuk Chevy Beh, founder of BookDoc says, “BookDoc is pleased to partner with Sun Life Malaysia to help gamify people’s behavior to take of their health. A lot of people understand that prevention is better than cure, but people unfortunately do not take a proactive action to live a healthy life until something happens to their love ones or themselves only they start changing which sometimes is too late. We hope will this partnership with Sun Life Malaysia we can help drive positive changes in people’s life.”
Sun Life Malaysia also introduces its Live Healthier Lives Ambassador, Abdul Rahman Lee, who is the Malaysia’s SEA Games 2017 Discus Bronze Medallist during its launch event.
Among the features and benefits of SunActiv include Search & Book, whereby users can find and book healthcare professionals. Activ allows one to track every step one takes, and the average monthly steps will determine the Reward level. With Health Info, users stay connected with the latest news on medical and technology locally and globally. Finally, the Marketplace provides the best value from a one-stop shop for health, wellness and fitness offerings.
SunActiv is currently available for download on Google Play Store and Apple App Store by invitation only.
