MALAYSIA AIMS TO AMPLIFY LEGACY-PLANNING AMONG LOCAL ASSOCIATIONS

The Malaysia Convention & Exhibition Bureau (MyCEB) is leading the legacy advocacy efforts in Southeast Asia to encourage more of its local host associations to plan their meetings and conferences with longer-lasting impacts in mind. With a focus on six main pillars, namely knowledge sharing, networking, educational outcomes, fundraising and future research capacity, raising awareness and profiling, and showcasing and destination reputation, MyCEB has rolled out several programs and initiatives to spur legacy planning among its local associations that will be hosting international conferences this year and beyond.

Ho Yoke Ping, General Manager, Business Events, MyCEB says, “MyCEB has commissioned the development of case studies with high-impact legacies to accentuate the importance and the benefits beyond tourism of hosting meetings and conferences in Malaysia to the country. We have identified several high-profile business events like the 25h World Gas Conference 2014, the ICCA World Congress 2016, and the recently held 9th World Urban Forum 2018, as well as upcoming conferences such as the World Chefs Congress and Expo 2018, the IFLA World Library and Information Congress 2018, the World Cancer Congress 2018 and the International Solid Waste Association World Congress 2018. We will be disseminating these case studies to all our stakeholders for them to better understand that these events are more than just number of delegates and hotel rooms, but also touch the lives of the professional and local communities in Malaysia.”

“MyCEB also conducted a legacy clinic in March 2018, with the objective to explore and measure the beyond tourism benefits in Malaysia from the perspective of event organisers, employers, delegates, exhibitors and sponsors. A total of 12 associations attended the clinic, which is the first in a series of more clinics in the future. During the clinic, we had sharing sessions, group workshop, as well as presentations by the associations. We will monitor their progress and continue to offer advice and consultation from time to time,” Ping adds.

Other earlier efforts include the formation of Malaysian Society of Association Executives, Malaysia’s very own association for associations, in 2017, as well as the Kesatria program, which is modelled on the best of similar program internationally, also known as the conference ambassador program.

MyCEB is currently spearheading the Malaysian delegation at IMEX Frankfurt for the eighth consecutive years, and visitors are welcome to visit the Malaysia Pavilion at booth B20.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Halal Street UK and Alliance Islamic Bank sign MOU to offer tailored programmes to SMEs

Halal Street UK,  an online store for Malaysian products in the United Kingdom has signed a multi-year Memorandum of Understanding with Alliance...

Shopee and Visa sign five-year strategic partnership to offer MSMEs more digital opportunities

E-commerce platform, Shopee and Visa has announced a five-year regional strategic partnership that will encourage greater participation in Southeast Asia’s digital economy,...

MADX Panel selects IBM Cloud to offer enhanced digital services to Malaysian enterprises

IBM has announced that MADX Panel, the leading Malaysian fintech software solutions company, is implementing IBM Cloud solutions to improve digital services...

AirAsia Digital partners with Google to launch Redbeat Academy

AirAsia Digital, in partnership with Google, has launched the Redbeat Academy as part of their continued digital transformation journey.

Better e-commerce service for higher consumer spending

By Farhan Kamarulzaman, As the usage of e-commerce platforms by Malaysians is on the increase during the Covid-19 period,...

Must read

Unprecedented times with Covid-19, business decision makers prepare for a soft landing and focus on employee retention

By Andrew Seow, Regional General Manager, Rimini Street Southeast Asia and Greater China, The Covid-19 pandemic is attacking health...

Caring for young hearts

By Dr. Marhisham Che Mood, Head of Paediatric and Congenital Heart Centre (PCHC) & Consultant Paediatric Cardiologist, While heart...

PropTech and the pandemic

By Adrian Un, CEO, SkyBridge International Digitisation and PropTech (property technology) have been buzzwords in recent years, but following...

Empower local agility to unlock new business models post-Covid-19

By Scott Hensarling, Senior Client Partner and Tobjorn Karlsson, Senior Client Partner, Korn Ferry, 2020 has challenged many assumptions...