Malaysia Airports embarks on an initiative to enhance travellers’ experience at all its international airports by organizing a host of activities that are set to provide joyful moments, enriched with Malaysian culture and hospitality. Beginning 22 May until 24 June 2018, travellers stopping over or passing through the KL International Airport (KLIA), klia2, Langkawi International Airport, Penang International Airport, Kuching International Airport and Kota Kinabalu International Airport can look forward to exciting activities which have been designed to spread the spirit and joy of Ramadhan and the upcoming Hari Raya Aidilfitri celebrations.
Malaysia Airports senior general manager for commercial services Nazli Aziz says the Malaysia Airports 2018 Ramadhan & Raya campaign is part of Malaysia Airports’ continuous efforts to live up to its name as an airport of international stature.
He says, “We believe such thematic events help enhance the experience of travellers to Malaysia. This is very much in line with our objective to provide the best experience for all as part of our ongoing Total Airport Experience initiative. More importantly, we believe that our collaboration this year with the Malaysian Design Development Centre (DDEC) and e-wallet service provider Boost will contribute to the commercial revenue as well as reinforce the image of Malaysia Airports as a hub or destination not only for travel but also for retail, leisure and entertainment.”
Nazli adds, “We have seen a Year-on-Year sales growth of 10.25% as at March 2018. We registered a total of 23.85mil passenger traffic which is a 4.8% growth compared to March 2017.”
Through a strategic collaboration with DDEC, Malaysia Airports has created a platform to support the country’s cottage industries and small entrepreneurs.
To provide even more value to travellers this Ramadhan, Malaysia Airports joins forces with e-wallet service provider Boost. The partnership supports the company-wide digitalisation efforts in its bid to transform itself into a service leader and thus enabling a more passenger-friendly journey.
Boost is a leading e-wallet application with over 2.4million users with online and offline merchants located in over 16,000 touchpoints. BOOST is offering a special promotion where shoppers are entitled to receive up to 50 per cent cashback on the next working day whenever they use the Boost Application to pay for their transactions at all participating Malaysia Airports retail and F&B outlets during the promotion period.
Christopher Tiffin, CEO of Boost says, “In line with building a digital nation, Boost is the only lifestyle e-wallet app that offers an easy and convenient way to pay for all your purchases while getting fantastic rewards and cashbacks at the same time. Our goal is to ramp up awareness of e-wallet and its benefits to not only Malaysians but our regional neighbours in line with our regional expansion plans for Boost in the future.”