Digi and PETRONAS Ink Comprehensive Digital Partnership

PETRONAS and Digi customers will now be able to head to Kedai Mesra in PETRONAS stations to enjoy selected services such as subscribing to a Digi line or credit reload, adding to the convenience of refueling, refreshing and reloading at PETRONAS stations.

Additionally, Digi pop-up booths will also be set up at selected PETRONAS stations to make it more convenient for motorists who want to perform these services prior to entering Kedai Mesra. These services can be completed as quickly as 20 seconds at the booths, enabled by Digi’s Mobile Sales app.  The move will strengthens Digi’s already widespread network of 15,000 customer touchpoints, and enables PDB to offer a wider range of services to Malaysians who patron their stations.  Beginning with PETRONAS Station Sri Hartamas, PETRONAS stations nationwide will also be vcash ready, offering Malaysians an easy, convenient and digital way to pay for goods and services at Kedai Mesra with their smartphones.

Beyond B2C, this Digi-PETRONAS partnership extends its benefits to businesses with a cross-marketing collaboration between Digi’s intelligent commercial fleet tracking solution iFleet and PDB’s corporate fleet card programme, PETRONAS SmartPay. PETRONAS SmartPay fleet card users who sign-up for iFleet services receive 10% off their subscriptions per month, per vehicle while iFleet customers receive an attractive discount per litre of PETRONAS’ quality fuel when they sign up for SmartPay. This partnership will also see Digi subscribe to PETRONAS SmartPay exclusively for its fleet management solution, providing it greater convenience, savings and value monthly.

Praveen Rajan, Digi’s Chief Digital Officer says, “We are focused on delivering great connectivity and digital services to our customers, made increasingly accessible through robust retail and digital channels, supported by a high-quality, consistent network experience across Malaysia. The partnership with PETRONAS enables Digi to connect with more Malaysians and fulfil our aim of providing digital services to all.”

Aadrin Azly, PDB’s Head of Retail Business Division says,” PDB is pleased to be able to partner Digi to enable such a wide-reaching digital marketing and solutions partnership. Ultimately this will not only improve the customer experience at our petrol stations but also aid in our own digitisation efforts as we strive to bring more digital products and services to them.”


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