LG Electronics Malaysia Demonstrates Integration of Product Innovation in Creating a Better Life

Themed Creating a Better Life, LG Electronics Malaysia unveils the curtains to its signature and award-winning OLED TVs, Super UHD TV, InstaView Refrigerators and TWINWash washing machine. Beginning today till 27 May 2018, customers can enjoy a 6% discount on selected LG products and enjoy promotions for its Signature OLED TVs, TWINWash washing machines and more, exclusively at Orange Concourse, Sunway Pyramid. At the same time, LG UK630 with AI function is retailed at RM2,798 and only 100 units will be available.

Kim Kyutae, Managing Director, LG Electronics Malaysia says, “When we strive for more than better, we start to innovate. By pushing past ‘better’, we became the recipients of 17 CES Innovation Awards for 2018 for Home Entertainment and Home Appliances. We can now serve our customers better with our advanced OLED and UHD TVs, soundbar and many other high quality technologies. Our theme of ‘Creating a Better Life’ compels us to bring human joys and memories that come with creating a better life.”

The next generation of LG OLED TVs feature the α9 Intelligent Processor that packs a punch, delivering improvements in noise reduction, sharpness, depth enhancement and color reproduction. As homeowners and entertainment enthusiasts crave for better viewing experience, the processor caters to those needs through noise reduction image enhancement, true color accuracy and a 4K high-frame rate. The 2018 LG OLED and Super UHD TVs feature Cinema HDR that delivers the filmmaker’s vision of what the true experience should encapsulate. Coupled with an impressive surround sound technology of Dolby Atmos, the line-up of TVs produces a true home cinema experience with premium content display.

Meanwhile, LG’s InstaView Door-in-Door refrigerator provides improved accessibility and assists with decisiveness when visiting the refrigerator with the Knock-On feature. LG’s Inverter Linear Compressor employs a linear piston drive instead of a conventional reciprocating drive, resulting in up to 32% energy saving, up to 25% less noise while providing greater reliability and durability.

The new LG TWINWash incorporates the TurboWash that trims the time of a regular wash program down to 59 minutes, reducing water and energy usage. It sprays water directly onto fabrics for approximately 120 seconds, making the already impressive rinse cycles even more efficient than ever before. The LG washers with the TurboWash and TWINWash enables customers to wash two loads of laundry of two different wash cycles at the same time.

Kim adds, “As we adopt these cutting-edge technologies and innovate in our products, the specific features within our home entertainment and home appliances, underpinned by our AI ThinQ and Smart ThinQ feature, customers can enjoy a better life that saves energy, time, promotes convenience.”

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