In conjunction with the Harvest Festivals in Sabah and Sarawak, HEINEKEN Malaysia has curated a special food pairing menu that sees its iconic beers, stouts and ciders matched with the exciting flavours present in traditional Kadazandusun and Dayak cuisine.
During the events in Kuching and Kota Kinabalu, Ng Eng Kiat, Corporate Communications Manager of HEINEKEN Malaysia says, “As Malaysia’s leading brewer, we at HEINEKEN have always been committed to bringing enjoyment to consumers around the world. Whether celebratory, or in times of building friendships, beer is representative of human desire to share and celebrate new beginnings. During the Harvest Festivals, we want to celebrate that through good food and good beer. The accentuating notes and flavours of our portfolio can make a good meal great. With this event, we hope to share a whole new way of experiencing traditional flavours on a plate.”
The traditional Kadazandusun dishes were prepared by food vendors during the Ka’amatan Festival event held at Balai Raya Kampung Koidupan. This included Manga and Bilis, Pinasakan, Hombiding, Kodop, Hinava, Sup Soko and Manuk Kampung, as well as Hinopot Tadong. The Dayak dishes meanwhile, were prepared by Livan Lah, owner and chef at LEPAU Restaurant, Kuching. She prepared Pansuh (Bamboo) Chicken, Dayak Sour Eggplant with Smoked Beef, Dinuh (Kayan Traditional Glutinous Rice Fritters), Stir Fried Rubbed Tapioca Leaves with Tepus, and Orang Ulu BBQ Platter; all of which were enjoyed with a range of HEINEKEN Malaysia’s beers, stouts and ciders. Each were carefully selected and paired to match the flavour profiles, textures and aromas of the traditional Kadazandusun dishes.
To encourage responsible consumption this season, HEINEKEN Malaysia has partnered with Grab Malaysia in Sabah to give away RM60,000 worth of ride-hailing vouchers to encourage revellers to ride safe to and from the Balai Raya Kg. Koidupan Penampang where the Ka’amatan Festivities are being held. In addition to drinking sensibly, HEINEKEN Malaysia also reminds consumers to choose 100% Duty-Paid beers, stouts and ciders to ensure the best quality is consumed.
In conjunction with the Gawai & Ka’amatan Festivals, HEINEKEN Malaysia will be introducing various promotions with exciting rewards for its 100% Duty Paid products. Consumers can look out for these promotions at leading supermarkets, restaurants and bars.