CIMB pledges RM 75 million to new 3D Academy to propel Group’s digital ambitions

CIMB Group Holdings Berhad (CIMB) pledges RM 75 million over the next three years to the CIMB 3D Academy. The Academy premised on digital, data and disruption, is aimed at helping CIMB embrace the Fourth Industrial Revolution (4IR) to propel its digital ambitions via a Group-wide people development initiative. The Group aims to equip its 36,000-strong workforce across all levels and categories with digital knowledge and skills appropriate to their jobs, by end-2019, through an estimated two million staff learning hours.

The 3D Academy’s objectives are three-pronged. They are to enhance the digital quotient in all job rolesto enable the Group’s digital transformation, and  to  build  an  agile,  innovative,  tech-savvy workforce across the board. To this end, its competency framework will be anchored on various pillars including digital world awareness; agile &  entrepreneurial  thinking;  and  data  science  & analytics / data-driven decision making.

Tengku Dato’ Sri Zafrul Aziz, Group CEO, CIMB Group says, “As a leading ASEAN universal bank,  CIMB  has  always  prioritised  our  most  valuable  asset,  our  people.  With  the  4IR  fast eclipsing existing digital revolution, we want to make CIMB the most powerful incubator possible for  the  development  of  talent,  to  propel the Group’s next growth phase. In tandem with the digitisation of our core with a data-first principle, the CIMB 3D Academy is a crucial component to  help  us  develop  a  workforce  with  the  right  skills  to  help  achieve  our  digital  ambitions. Through  the  Academy,  our  staff  will  be  trained  for  agility,  adaptability,  creativity  and  an  open mind to, among others, think like an entrepreneur and disrupt conventional thinking, in order to identify  and  reap  opportunities  to  improve  the  Group’s  value  proposition  for our  13  million customers and stakeholders across ASEAN.”

The Academy will spearhead digital training with the goal of enhancing the Group’s business powered  by  improvements  in  competency,  mindsets  and  relationships  within  the  workforce.  A core group of  roles  to  be  developed  include  emerging ones  such  as agile  leader, agile  coach, scrum  master,  scrum  product  owner,  and  tech  geek.  Other  digital-centric  roles  include  data scientist,  data  engineer,  data  analysts,  design  thinker,  UI/UX  designer,  as  well  as digital marketer.  The 3D modules, which will be conducted primarily through a digital and interactive platform, will be developed both in-house and by external curriculum developer.

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