VAIO returns to Asian markets

Nexstgo Company Limited will be licensed by VAIO Corporation to oversee the business in Asia. This license agreement between Hong Kong-based Nexstgo and the Japan-based VAIO Corporation will include manufacturing, sales and marketing as well as servicing of VAIO laptops under the VAIO trademark in the Hong Kong, Macau, Malaysia, Singapore and Taiwan markets.

Nexstgo CEO, Alex Chung says, “Nexstgo officially debuted at Computex Taipei 2017, and within a year, Nexstgo brands have successfully entered the markets of Hong Kong, Malaysia, Singapore and Taiwan, achieving great results. Right ahead of this year’s Computex, we are honored to be VAIO’s key partner in the Asian region, where we will participate in sales and marketing, in order to help VAIO regain its brand position in the laptop market.”

Ryosuke Akahane, Executive Vice President of VAIO Corporation says, “We are delighted to bring back the familiar VAIO brand to the hands of Asian customers thanks to Nexstgo. It has been 4 years since we spun off from Sony. Nexstgo is energetic and is strong in Research and Development capabilities.  What’s more, they understand the VAIO brand and the products very well and we see their efforts in capturing the commercial market through business-to-business (B2B) marketing. We are confident that Nexstgo will successfully re-introduce and expand the VAIO business in various Asian markets.”

Nexstgo will be launching the VAIO S11 and VAIO S13 in Hong Kong and Taiwan in July 2018, followed by a gradual roll-out to cities in the Asian region. The Japanese-made VAIO S series is equipped with VAIO TruePerformance, a technology-enhanced CPU with powerful quad-core processing, exceptional durability and unsurpassed connectivity housed in a thin, lightweight design.

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