BMW Group Malaysia releases #SafetyStartsWithYou series, directed by BMW Shorties Finalist Mallory Lee as part of the premium automaker’s annual BMW Safety 360º Program. Featuring children between the ages of 4 to 9 years old, the series serves as a reminder to adults to be safer on the roads, especially this Hari Raya when the Balik Kampung season starts, highlighting some of the most basic road rules, etiquette and practices to stay safe on the road. The series includes five 30-second videos promoting the use of seat belts and child car seats, signal indicators, as well as adhering to the traffic light, speed limit and not using phones while driving.
Harald Hoelzl, Managing Director and CEO of BMW Group Malaysia says, “Road safety and responsibility on the road should be approached from the complete view of technology, behaviour and action. While we as a premium automaker continuously design and introduce new safety technology to significantly enhance road safety for all road users, it is also important for us to be reminded that safety starts with you. Your behaviour and action on the road can significantly reduce you and your children’s risks for road accidents. With this video series, we hope parents and adults in general will see that if our children understand basic road rules and sign, as well as safe driving behaviour, we as adults should reflect on our own actions which impact road safety.”
Harald adds that the World Health Organization for 2013 reported that Malaysia ranked the third highest globally for road-related deaths. He says, “These staggering facts should not be viewed as just figures. We should reflect on these findings and ask ourselves whether we contribute to these statistics, consider what we’re doing wrong on the road, and consciously remind ourselves every day to be better drivers, passengers and pedestrians.”
#SafetyStartsWithYou highlights some of the most common causes of road accidents including Distracted driving, Non-observance of speed limit and traffic lights, Changing lanes and signal indicators and the importance of Child car seats. The #SafetyStartsWithYou series was directed by Mallory Lee who directed the winning short film for BMW Shorties 2017 People’s Choice Award, Gold! There’s Gold in the River. Mallory was also a BMW Shorties Finalist in 2014 with A Gift and a nominee for several BMW Shorties 2014 supporting awards with the short film Hello Angel.