The Picha Project wins Global Allianz Future Generations Award

The Picha Project, a social enterprise based in Kuala Lumpur, Malaysia which empowers refugee families in the country through a sustainable food catering and delivery business wins the first global Allianz Future Generations Award, worth 40,000 Euro. The Picha Project is one of nine participants of the Investment Ready Program Encouraging Future Generations which enhances purpose driven entrepreneurs who foster the social inclusion of children and young adults. Its aim is to enable the founders to develop a validated growth plan and attract investments. The teams pitched to a five-member jury represented by experts of the not-for-profit and youth organizations Rock4 Life, Phineo, Impact Hub and Allianz, as well as to a broader audience at the insurer’s headquarters in Munich.

The finalists from Brazil, Germany, Malaysia and Turkey presented a broad range of business models from football safehubs for underprivileged boys and girls, low cost glasses for school children to a clothing brand that raises awareness refugees. The Encouraging Future Generations Award benefits the company’s corporate responsibility strategy to increasing social inclusion for children and youth and will be extended to three new countries in 2019.

Joseph Gross, Chief Executive Officer of Allianz Life Insurance Malaysia Berhad says, “Allianz Malaysia is beyond thrilled that our very own home-grown social enterprise The Picha Project has won Allianz’s inaugural Encouraging Future Generations Award. The Picha team showed a lot of tenacity, drive and their desire to make a change in the world was pure. The win marks a huge milestone for them and is truly well deserved. It is really satisfying to see all their hard work pay off. Now, to be internationally endorsed is the affirmation that they have a great thing going. And we wish them the very best.”

TheProgram offers an intense six-month-training with support from high-level Allianz mentors and content experts. In addition, participants get access to a global impact investor network. Kim Lim, the co-founder of The Picha Project says, “It was unexpected as all the other teams had showcased amazing work. We joined the ‘Investment Ready Program’ to gain exposure and knowledge for the business. Our hearts are so full because this win means we can have more families involved in The Picha Project. And to be globally recognised for a cause we are fighting for is just incredible. It just proves that it is possible to do good in a sustainable way.”

The next course starts in December 2019 and interested social businesses can apply as of September 2018.



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