LBS Bina Group Berhad (LBS) receives the ‘Company of The Year’ recognition for the second time in the listed property developer category at the 2018 CSR Malaysia Awards.
LBS Group Managing Director, Tan Sri Lim Hock San, says, “We are very humbled by this recognition. Giving back to the community has always been an important part of our culture at LBS. This is the philosophy of the LBS Foundation. It is a special platform that helps us focus our efforts guided by four main pillars, namely, education, health, community and the environment. As a home-grown organisation, we are happy to play our part in helping to boost the social-economic status of those in need.”
Over the years, LBS have been actively participating in CSR activities that consistent with the LBS Foundation pillars. LBS has been known as a long term supporter for few organisation and programs such as Kiwanis Club of Kuala Lumpur (KCKL) in their annual Kiwanis Motor Treasure Hunt, local schools and The Star’s Step Up programme and Newspaper-in-Education (NiE).
“Sustainable corporate social responsibility is about continuous efforts to support communities in need and boost the growth of Malaysia’s social-economy. As we continue to grow, we want the community around us to grow together as well. We look forward to growing our social outreach initiatives through the LBS Foundation platform,” concludes Tan Sri Lim.
The CSR Malaysia Award recipients are evaluated based a list of criteria including communication of a clear purpose and goal for a company’s CSR efforts, the impact and significance of the CSR initiative, frequency, and total contributed. Other requirements include transparency in reporting CSR initiatives, creative implementation strategies, the strength of the CSR team and sincerity as well as effectiveness of each initiative.