Celcom Launches Digital Business-to-Business Matchmaking Platform

Celcom Axiata Berhad will become the first operator in Asia to offer Koble, a leading global digital business-to-business matchmaking platform, to enterprise customers. The launch of the Koble app follows the newly enhanced Celcom Business portfolio for digital enterprise focused products.

By integrating Koble’s app into the Celcom Business portfolio of services, the platform creates a network of business opportunities for enterprises in Malaysia at an unprecedented size and scope. Via this partnership, all Celcom Business customers will enjoy exclusive benefits such as preferential rates on Koble packages and tailored campaigns.

The Koble platform enables business professionals to discover, connect and facilitate business deals with buyers and suppliers from around the world. Recognising the need to improve current business-to-business (B2B) networks which are solely designed for building personal brands, the Koble platform combines the power of social networking with the intelligence of anonymous and artificial intelligence (AI) powered matchmaking, improving relationship management for both qualified buyers and sellers who are looking to grow their businesses.

Koble is eliminating the friction of B2B buying and selling online by blending consumer networking for faster adoption with the requirements businesses need, such as authenticity and privacy. In doing so, it makes it easier for professionals to meet each other for mutually beneficial business conversations by removing issues such as frustration from supplier search and access to qualified buyers leads as well as wasted resources from time spent searching and high marketing cost.

“I am pleased to add Koble to our suite of solutions for SMEs and enterprises,” said Mohamad Idham Nawawi, Chief Executive of Celcom Axiata Berhad. “Celcom and Axiata, with a wide LTE coverage and a suite of solutions, are excited to play a major role in assisting both small and large businesses to increase productivity and potentially grow their business in the digital market.”

With a monthly subscription starting at RM40 per user, Koble reduces to the cost of a qualified lead to a fraction of the cost Malaysian businesses are paying for qualified leads today. A Google Survey commissioned by Koble in July 2018 found that Malaysian businesses are currently paying between RM300 to RM900 for a qualified lead.

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