Waze moves to strengthen its position as Malaysia’s go-to platform for bringing together communities on and off the road, with the appointment of Kelvin Sim as its new Country Manager for Malaysia.
As the country’s new lead, Kelvin’s focus will be on growing the business, establishing local partnerships to improve the driving experience for all Malaysians and promoting community engagement to address transportation challenges.
Having polished his skills in Malaysia, Vietnam, Thailand and the Philippines, Kelvin solidified his understanding of the Southeast Asian landscape while igniting his passion in digital marketing by developing strategic insights that help craft relevant content, bringing a brand’s story to life in the digital ecosystem.
With these experiences, Kelvin is poised to lead Waze’s data-driven content-marketing initiatives to drive commerce for local businesses and build brand affinity with the Waze driving community.
“I look forward to being a part of a company that shares my vision in building not just a great app, but a great community that is facilitated through technology. Beyond offering great insights on drivers and helping businesses grow, we see our roles as fulfilling a bigger mission to empower communities with the tools and insights they need to build safer and more efficient cities, improving people’s lives and empowering them to be part of something more meaningful,” said Kelvin Sim, Country Manager, Waze Malaysia.