AXA Join Hands With Yayasan Jantung Negara To Create Cardiovascular Disease Awareness

AXA Affin General Insurance Berhad (AAGI) continues its commitment to empower people to live a better life by partnering with Yayasan Jantung Malaysia (YJM) in Go Red for Women campaign.

There is a common misconception that the leading cause of death for women in the world today is gender-specific diseases such as breast cancer, ovarian cancer or cervical cancer. But every year, over 8.6 million women globally die due to heart disease and stroke. This is more prevalent than all cancers, tuberculosis, HIV/AIDS and malaria combined yet most heart disease and stroke are preventable.

Mindful of the staggering statistics, Rebecca Tan, AAGI Chief Marketing Officer and Bancassurance said, “With awareness and preventive measures, the number of cardiovascular disease can be reduced. That is why we have partnered with YJM in Go Red for Women campaign to improve women’s knowledge of cardiovascular disease so that they can take preventive action and live a healthier life. As the number one general insurer in medical and  health, we want to be more than just an insurer that only pays for claims. We want to be a health partner that cares for Malaysians’ well-being and play an active role in empowering them to live a better life.”

Go Red for Women is part of the international awareness campaign dedicated to drive prevention, diagnosis and control of cardiovascular disease in women. This partnership aims to drive a series of heart health educational roadshows to raise awareness on cardiovascular disease and educate women about the importance of prevention and protection.

Attended by 150 female participants, the first Go Red for Women campaign was officiated by Sukri bin Omar, Sentul District Officer recently at Pusat Aktiviti Perpaduan Taman Sri Rampai, Kuala Lumpur. There were educational activities organised for participants including informative talks on heart health and insurance awareness, comprehensive health check and nutritional advice. The Go Red for Women campaign is part of AXA’s ongoing #LaughForHealth campaign to engage and give back to the local community while encouraging Malaysians to live a healthy lifestyle.

“We are very grateful for the generous partnership extended by AAGI in their continuous initiative to partner with the public on their health journey. Through close partnership and community engagement event like Go Red for Women, we are able to send a collective signal to women that they are not alone in their fight against cardiovascular disease,” said Hajjah Ainon Haji Kuntom, Director of Yayasan Jantung Negara.


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