Hong Leong Assurance Bags Best Life Insurance Company Award


After garnering the Best Life Insurance Company – Malaysia award in 2017, Hong Leong Assurance (HLA) continued its winning streak in the international insurance arena by bagging the coveted title for the second consecutive time at the International Finance
Insurance Awards 2018 recently.

The International Finance Insurance Awards identifies the best talents, leadership skills and product offerings of an insurer, and recognises the achievements of the people behind the organisation, who constantly strive to safeguard the best interest of customers.

“It’s a great honour for HLA to be recognised as the Best Life Insurance Company in Malaysia for the second time in a row,” said Loh Guat Lan, Group Managing Director and Chief Executive Officer of HLA.

“Best Life Insurance Company is what all insurers aspire to be. This award is a testament to HLA’s outstanding achievements over the years as a trendsetter in innovative solutions and delivering excellent service to our customers. I would like to thank our customers for their unwavering support, and our agency force, management and staff for their immense contribution in positioning HLA as the leading domestic insurer in the country today.”

This award adds to the numerous accolades HLA has received over the years, namely the Domestic Life Insurer of the Year – Malaysia by Asian Banking and Finance Insurance Asia in 2016, 2017 and 2018; the Best Life Insurance Company – Malaysia by the World Finance Global Insurance Awards 2017; and The Most Valuable Brand Award by The BrandLaureate BestBrands Awards 2016-2017.


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