Sunway Malls Connects Retailers To Leading eWallet Players

Ever since Bank Negara embarked on a 10-year roadmap to move towards a cashless society, the ever growing trend of cashless transactions has been increasing and is popular amongst the Gen-Y and Millennial Generation. Sunway Malls took the initiative to bring in leading eWallet companies such as Boost, FavePay, GrabPay, Maybank QRPay, Touch ‘n Go Pay, and WeChat Pay for exclusive face-to-face sessions with retailers at a closed door conference held at Sunway Pyramid Convention Centre, in Petaling Jaya.

No longer do you need to carry around cash and credit cards as your mobile phone can do the paying! Numerous e-payment players in the market have emerged and is providing shoppers with better deals and convenience.

Among the benefits of e-payment include enhanced shopper experience, increased sales and quick and convenient payment.

“As the payment market continues to evolve, it is imperative that we stay abreast with development of cashless payment to cater to new consumer demands”, said H.C Chan, Chief Executive Officer of Sunway Malls & Theme Parks.

Retailers who attended the conference were treated to a detailed and in-depth look at how cashless transactions would benefit their business and increase their sales through intimate small group discussions with the five e-wallet companies. To date, close to 35% of retailers across Sunway Malls are using some sort of eWallet payment at their outlets and the malls hopes to increase this number to cater to the ever growing trend of cashless payments.

The conference keynote was presented by Peter Schiesser, Group Chief Executive Officer of Payment Networks Malaysia (PayNet), Malaysia’s premier payments network and central infrastructure for financial markets while Deep Chowdhury, Client Service Director (Consumer Insights) from Nielsen Malaysia spoke on the topic of ‘Cash or Cashless? Malaysia’s Payment Landscape’ and shared insights on current Malaysian purchasing and spending behaviour in the retail industry and beyond.

Over 350 brands attended the conference which was also Sunway Malls’ annual Business Partner Meeting to receive the latest updates on the current market outlook and upcoming plans for each mall.

Sunway Malls is gearing to be amongst Malaysia’s largest mall owner-operator as existing projects and those in the pipeline now stand at 7.7 million sq ft New Lettable Area (NLA) and that figure is planned to be increased to 10.2 million sq ft NLA by 2020.




Please enter your comment!
Please enter your name here

Latest News

MaGIC’s University Startup Challenge 2020 cultivates aspiring leaders

Malaysian Global Innovation & Creativity Centre (MaGIC)’s University Startup Challenge 2020 (USC) was held virtually from June to October this year, with...

GDB secures single-largest RM1.25 billion contract to complete 8 Conlay

Construction services firm GDB Holdings Berhad has secured its single-largest contract of approximately RM1.25 billion to complete the remaining main building works...

Microsoft Malaysia appoints 2 new additions to leadership team

Microsoft Malaysia has appointed two new additions to its leadership team to further strengthen and accelerate the digital growth of customers in...

Funding Societies Malaysia to collaborate with TM Info-Media to offer business financing solutions to MSMEs

Funding Societies Malaysia, a peer-to-peer (P2P) financing platform in the country and Southeast Asia recently collaborated with TM Info-Media Sdn Bhd (TMIM),...

Monash University approves funding for 7 digital health strategic projects

Monash University Malaysia has approved funding for seven digital health strategic projects totaling more than RM2 million. The Monash University Malaysia ‘Network...

Must read

Revitalise the property market for the benefit of all Malaysians

By Wong Siew Lai, General Manager – Malaysia and General Manager - Marketing & Communications, Malaysia Sdn Bhd

Underemployment anxiety needs to be given serious attention

By Sofea Azahar, It is very unfortunate to witness that the unprecedented twin crisis – health and economic –...

How 5G can help us build the urban future

Sunway Group is leading the way to create smart and sustainable cities with great potential As centres of...

IDEAS Opines Business And Economy Will Be Hampered If Parliament Were To Be Suspended

The Institute for Democracy and Economic Affairs (IDEAS) is troubled by several reports that a state of emergency is expected to be...