The Malaysia International Trade & Exhibition Centre’s (MITEC) is the focal point for halal experts and various trade industry players as the World Halal Summit 2019 takes place at the Venue from the 2nd to 6th of April.
This year, the country’s largest trade and exhibition space is proudly hosting three major events under the Global Halal Summit umbrella, namely the 16th Malaysia International Halal Showcase (MIHAS), 11th World Halal Conference 2019 and the 1st Global Halal Industry Congress (GHIC) 2019.
“MITEC’s positioning philosophy is about how we can complement our stakeholders and work hand-in-hand as business partners and not just a venue. We are happy to see this positioning bearing fruit as we had the pleasure of hosting the successful MIHAS in 2018 and have won the trust of the organisers as we are welcoming two more events under the Global Halal Summit 2019,” said Gunther Beissel, Chief Executive Officer of MITEC.
MITEC is expecting a tremendous amount of traffic as the events are held concurrently.
“Our role is to be the gateway, facilitating the convergences of global experts and businesses”.
Organised and supported by various authoritative organisations including the Malaysia External Trade Development Corporation (MATRADE), Halal Industry Development Corporation (HDC), Ministry of Economic Affairs (MEA), Ministry of International Trade and Industry (MITI) and more, the Summit which consists of different platforms is expected to clock in more than 30,000 delegates from 72 countries.
At these events, visitors can expect to meet, connect and exchange ideas as well as knowledge to further enhance the halal industry community for the benefits of the ummah globally. There will be over 1,000 exhibitors during MIHAS, which is a demonstration of one of MITEC’s capacity to house large scale exhibitions with its above par facilities and amenities.
As a business events player in a country that is well-positioned in the Halal arena, MITEC is well-equipped in many ways.
The Centre’s CEO explains distinctive elements in how MITEC plays its role in practicing the Halal quality standards.
Beissel testifies, “To start off, we cater to all types of clientele, therefore from our main kitchen that prepares various cuisines to the food handling department such as Meat, Fruits & Vegetable and more, are all individually Halal certified. There are seven Halal certificates that the Centre holds, after being audited and assessed by The Department of Islamic Development Malaysia (JAKIM).”
He continues to solidify confidence that MITEC as a world-class venue has always been cognisant of the importance in ensuring that the Halal concept is not only applicable to food.
“All our staff are trained with Halal knowledge from managing storage, to procurement and servicing our clients. We have set up a Halal Committee to oversee and maintain our standard and we are very proud to receive halal certification for all our kitchens in just over a year in operations”.
