Malaysia prepares for Visit Malaysia 2020 (VM 2020), a landmark campaign that’s targeted to bring in 30 million international tourists and approximately AUD34.39 billion (RM100 billion) in tourist receipts.
The Director General of Tourism Malaysia, Datuk Musa Yusof, will lead the Travel Roadshow to three major Australian cities; Perth, Sydney and Melbourne, to reinforce the message that Malaysia is an important holiday destination for Australian travellers.
The delegation consists of twenty five (25) organisations including two (2) state tourism boards, one tourism agency, three (3) travel agents, thirteen (13) hotels and resorts, four (4) product owners and two (2) airlines. Major players and sponsors are Terengganu Tourism, Sarawak Tourism Board, Desaru Coast, Legoland, Malindo Air and Malaysia Airlines.
Datuk Musa says, “We want to remind Australians that Malaysia is a beautiful and culturally diverse country with many fascinating tourist attractions. We are a peaceful nation and we welcome tourists from all over the world to enjoy an affordable and value-for-money holiday in Malaysia.”
“All these create a conducive environment that encourages not only tourist visits, but also business investments into Malaysia. We hope that our presence in Perth, Sydney and Melbourne will encourage tourism growth and business expansion in Malaysia,” he adds.
The Roadshow is a timely platform for Malaysia to highlight tourist attractions such as Lang Tengah Island; houseboat experience in Lake Kenyir; Terrapuri Heritage Village in Terengganu; exploring heritage trails in Sarawak where you will be immersed in centuries of remarkable storytelling and history; the UNESCO Geopark of Langkawi with its beautiful rainforest, sandstone, cave, sea and river landscapes; and being among the first to experience the new integrated destination attraction of Desaru Coast and theme park Legoland in the southern region of Malaysia.
Australia is an important tourist source market for Malaysia. In 2018, a total of 351,500 Australians visited Malaysia, which contributed to the overall 25.8 million international tourist arrivals to Malaysia. Malaysia aims to bring in 378,500 Australians to Malaysia next year. There are currently 121 total flights/week offering 32,565 seats from Australia.