AIA, Citi Tie-Up To Offer Latest Digital Insurance Solution

AIA Bhd takes its partnership with Citi Malaysia to a new level by launching an end-to-end digital channel that offers Citi credit cardholders a secure and seamless online experience to purchase its suite of insurance products and solutions. This initiative leverages on both AIA and Citi’s digital capabilities using Citi’s application programming interface (API) connectivity which discerning customers can benefit from.

Commenting on AIA-Citi’s latest collaboration, AIA Bhd’s Chief Executive Officer,
Anusha Thavarajah said: “We are delighted to achieve another key milestone in our
bancassurance partnership with Citi, leveraging our joint digital and analytics
capabilities to ensure that we continue to offer customer solutions that are personalised
and relevant to their needs.
“We believe that together with Citi, we too share an ambition of becoming a partner in our customers’ life journey not only at times of need but also in helping them live healthier, longer and better lives.”
Citi Malaysia Chief Executive Officer, Lee Lung Nien added: “A digital first, this online
offering is the way forward for the entire bank as we see digital as the natural evolution
for our business. Citi Malaysia’s insurance business is poised for growth in the Digital
segment as our research has shown that customers are now keen to purchase
protection products and we are providing them solutions that are easy to access on
their preferred online devices.
“Powered by Citi’s API connectivity, our customers can now purchase insurance online
anytime, anywhere, and enjoy a seamless and speedy purchasing process through our
online straight-through platform. This means that a transaction can be completed in a
few minutes with just a few clicks, thereby providing greater convenience for the
customer to get covered within the day,” he said.
The first insurance product to be offered under this initiative is AIA’s comprehensive
critical illness (CI) plan, CI Care Plus. With a monthly premium from as low as RM38
and coverage of up to RM200,000, CI Care Plus protects Citi customers against 39
types of critical illnesses and complications arising from diabetes up to 80 years
They will also enjoy additional benefits such as receiving 100 percent of the coverage amount
when the policy matures, and a lump sum payment to their family members if they pass
away. The plan also covers advance payment for angioplasty and other invasive
treatments for coronary artery disease.
“It is evident that more Malaysians are suffering from non-communicable diseases and
are finding it hard to cope with the long-term cost of treating critical illnesses. Findings
from the latest AIA Healthy Living Index survey revealed that 57 percent of Malaysian
respondents expressed concerns about the potential costs of treating critical illnesses.
This offering is therefore timely and aptly developed to help address these concerns,”
added Anusha.
CI Care Plus is offered to Citi’s credit cardholders who are Malaysian citizens or
permanent residents between 18 and 55 years old. They can choose from four different
types of plan according to their needs and are immediately covered after completing
four easy enrolment steps online, without having to complete any medical
questionnaires or undergo medical check-ups.
Since 2014, AIA and Citi have forged a strategic and long-term bancassurance
partnership across 11 markets including Australia, China, Hong Kong, India, Indonesia,
Korea, Singapore, Thailand, the Philippines and Vietnam. The partnership involves all
retail distribution channels, including branches, telemarketing and online channels. AIA
Bhd. offers a suite of insurance solutions which covers both term life and personal
accidental insurance products to all Citi customers in Malaysia.
For more information on CI Care Plus, please contact AIA’s Customer Care Line at 1800 38 3464 or visit



Please enter your comment!
Please enter your name here