WIEF Businesswomen Network (WBN), the Islamic Centre for Development of Trade (ICDT) and Côte d’Ivoire Ministry of Trade, Industry and Promotions of SMEs are co-partnering in organising the seventh WIEF Regional Online Marketing Workshop in Abidjan. This workshop will be conducted from April 15-18 2019, a joint programme of assistance to OIC countries.
This workshop brings together 40 women entrepreneurs from micro enterprises to SMEs in Côte d’Ivoire, as well as the neighbouring countries. It will teach them ways to expand their businesses in a creative and innovative way using digital marketing.
During the workshop, participants will learn web presence and website development, Internet marketing and search engine optimisation techniques, social media marketing tools and strategies, and online business productivity and monitoring tools.
In Africa, women make up half of the population and produce 62% of economic goods, but only 8.5% are salaried. Africa has become, in a few years, the first continent of female entrepreneurship. 27% women are creating a business in Africa, the highest rate in the world
WBN is an initiative of the World Islamic Economic Forum (WIEF) Foundation. It’s objective is to unleash women’s potential through economic activities. Since 2012, WBN has conducted a series of Online Marketing Workshops. It has built a network of women entrepreneurs from all over the world offering them a platform to gain essential knowledge and skills to harness the power of digital commerce.
ICDT has co-organised similar workshops with WBN; Morocco in February 2014, Jordan in April 2016 and Guinea in April 2017. Nearly 300 women entrepreneurs from more than 20 OIC countries have already benefited from these workshops.
According to Roland Berger report, African women are unique as they create a different form of innovation by demonstrating creativity by creating their own job and trying to bring solution to complex, unaddressed issues. Through their activities, they contribute to the continent’s development and proven Africa’s potential for innovation.