The Muslim travel market is one of the fastest growing segments. Malaysia along with neighbouring Indonesia and China, together are set to contribute 17 percent of the total global Muslim outbound spend by the year 2020.
As such, Hong Kong Tourism Board (HKTB) has announced their collaboration with Malaysian Online Travel Agency (OTA) Tripfez, as part of their efforts to drive more engagement with Muslim travellers.
The partnership will see Tripfez promote Hong Kong through a series of marketing initiatives that encourage visitors to discover Hong Kong like a local while enjoying delicious Halal cuisine, convenient prayer facilities and other Muslim-friendly amenities.
Following the Muslim Travel Seminar held early this year for Hong Kong’s tourism and hospitality industry to better understand the needs of a typical Muslim traveller, the Tripfez partnership aims to increase Hong Kong’s visibility among Muslim travellers as a destination that is well equipped to cater to their religious and lifestyle needs.
In their collaboration Tripfez will also include Hong Kong’s hotels and restaurants on their Salam Standard platform. Introduced in 2015, Salam Standard assigns an establishment a Gold standard if they meet a list of 6 amenities for Muslim guests, and Silver and Bronze for those with fewer. These amenities include restaurants serving halal food, having no alcohol in mini-bar and giving Qibla direction and prayer mat in rooms.
The platform will also promote and showcase the advancements of HKTB’s marketing efforts in promoting Muslim travel to Hong Kong.
Tripfez helps Muslim travellers make observant choices and book stays that are catered to both their religious and personal needs. Not only does Tripfez function as a platform to connect mindful Muslim travellers with Muslim-friendly hotels, but also provides hotels the opportunity to be seen by millions of Muslim travellers looking for accommodation that suits their lifestyle. The platform also looks to increase sales to Hong Kong through Tripfez’s value proposition.
Ummi Haslinda Mohd Rosli, General Manager, Tripfez Travel Sdn Bhd said, “Partnering with Hong Kong Tourism Board allows us to build greater awareness about Hong Kong’s Muslim travel offerings and create more awareness of Muslim-friendly activities in Hong Kong. As a leading online resource of Muslim friendly facilities for each of our travel destination, Tripfez provides a reliable source of information to Muslim millennials without compromising their beliefs”.
This partnership with Tripfez will further improve Hong Kong’s position as the preferred travel destination as a city well-equipped to cater to the Muslim travellers’ needs.
Raymond Chan, Regional Director, South-East Asia of HKTB said, “We are thrilled to be working with Tripfez to attract Muslim millennials and elevate Hong Kong’s position as a Muslim friendly destination. As we work to meet the needs of Muslim travellers, we are confident that this partnership will increase awareness of the variety and quality of Halal travel offerings in the city, providing visitors with diverse options to suit every budget and style”.
HKTB are also working with partners to enhance Muslims travellers’ experience.