Wipro Acquires Phillippines Brand Splash

Wipro Consumer Care, currently the number two Personal Care company in Malaysia and owner of the number one Halal facial care brand Safi, aims to be number one with the acquisition of Philippines personal care company, Splash Corporation.

Announcing this to the media today, Wipro said the acquisition is its 11th and the largest since its acquisition of Malaysian-born company Unza in 2007.

Deepak Chandran, Chief Financial Officer – International Business, Wipro Consumer Care, said, “The acquisition is in line with our vision of becoming one of the top three players in the personal care market in Asia and our strategy of investing in market-leading local brands in emerging markets. We see significant opportunity to leverage both companies’ established manufacturing, world-class R&D sourcing capabilities, sales and marketing to drive growth in the Philippines and across the region where we both have strong brand equity.”
Commenting on the transaction, Kumar Chander, President – South East Asia and MENA region, Wipro Consumer Care said, “The acquisition of Splash Corporation further strengthens our position in the Philippines, the third largest beauty and personal care market in the region, valued at over USD4 billion.”

He added that the acquisition would enable Wipro to further establish its presence in the attractive and growing Philippine market by leveraging Splash’s distribution capabilities across key categories, as well as in other countries where Splash had a strong presence, such as Indonesia, Vietnam, Hong Kong and across the Middle East.

For Wipro, the deal is a gateway for Splash products to enter Malaysian consumer market leveraging Wipro’s strength.

“We look forward to bringing Splash’s market leading and innovative products to Malaysian consumers and sharing our own leading personal care brands with more people across the region. We’re to achieve this alongside Splash’s passionate and experienced team who have successfully built a leading business over the last 30 years,” said Wendy Yeh, Merger & Acquisitions, Wipro Unza

Wipro will look at opportunities to share its market leading brands like men’s toiletries range Romano, skin replenishing brand Bio Essence and body lotion brand Enchanteur with more consumers across the region. Similarly, they will look at expanding Splash’s brands to other international markets where Wipro has a footprint, including Malaysia.

Meanwhile, Dr. Rolando B. Hortaleza, CEO and founder of Splash Corporation, said, “I am pleased that Splash is now part of the Wipro family, giving us immediate access to resources and markets that will fuel faster growth and enable us to unlock the true potential of our products.”
According to Andy Manotok, Chief Financial Officer, Splash Corporation, it took some seven good years for the acquisition to be concluded. “The founders are now ready to let go as they are confident that the fruit of their labour is now in goods hands and the Splash brand name will continue to thrive under Wipro.”

On a separate topic, Andy said for a company to accelerate its grow, it has to team up with big names or what he calls ‘big brother’ and ride on its partner’s success to gain access into newer market.

“It is wiser to partner a company that already has presence in the target country a company wants to venture into as they are already familiar with the country’s rules and regulations as well as its consumer behaviour,” explained Andy.


Please enter your comment!
Please enter your name here

Latest News

Bank Muamalat Approved 83% SME Payment Assistance Applications

With Covid-19 surge currently being experienced by the country seeing no sign of abating, many SME's who were already struggling during MCO...

Weekend Golf Getaway in Horizon Hills and Ponderosa

With Covid-19 looming, overseas travel is far and beyond anyone's wishes at the moment, but for frequent travelers keeping oneself locked up...

Coach Inspired By NYC Skyline

This holiday, Coach is updating its seasonal collection with the joyful release of its Coach 2020 Holiday Collection – the designs are...

Maxis Makes Top Management Changes After CTIO Departs

Maxis is seeing major changes in its top management, starting with the departure of its Chief Technology and Information Officer (CTIO), Morten...

Preparing for post-pandemic opportunities

Businesses in Malaysia must begin planning and preparing now to be able to leverage the opportunities that come with the eventual post-pandemic...

Must read

4 reasons why customer experience is the key to success

Vincent Tang, Regional Vice President, Asia, Epicor "Customer service" and "customer experience" are often used interchangeably. But there's a...

Deloitte report finds Malaysia among regional leaders in digital life adoption

An extensive survey conducted by Deloitte across age groups in eight countries in South and Southeast Asia showed that consumers aged between...

Malaysia needs to brand its startup ecosystem as one of world’s best, says KJ

Khairy Jamaluddin, Minister of Science, Technology and Innovation, said the country’s entrepreneurship ecosystem was on par with the world’s best, but Malaysia...

How today’s technology is key to industrial and manufacturing sector business continuity in a post-Covid-19 world

By  Dr. Ravi Gopinath, Chief Product Officer AVEVA , How the world does business was changing before the outbreak...