Maybank in collaboration with Visa Malaysia launches latest mobile payment app for merchants, Tap2Phone, at Menara Maybank.
Tap2Phone is an innovative fintech payment solution catered to small businesses, as well as delivery and sales agents. This new service, which is the first in Southeast Asia – enables them to accept card payments from customers by using the app on their mobile phones without the need for a point-of-sale (POS) terminal.
Tap2Phone is supported by the latest Android-based smartphones which are equipped with Near-Field Communication (NFC) and Trusted Execution Environment (TEE) technologies, to facilitate credit, debit and prepaid card payments.
Maybank’s Head, Community Financial Services Malaysia, Datuk Hamirullah Boorhan says, “We believe that simplicity is a crucial feature when transacting. The Tap2Phone service provides just that, by allowing merchants to provide seamless and instantaneous payment options for their customers through a secure and easy-to-use mobile payment technology.”
“We believe this new service will help increase the use of cashless payments technology by businesses which would further lower the infrastructure cost for merchants and support the growing demand of electronic payments in the country. For Tap2Phone, we target to enable over 10,000 device acceptance points within the next 12 months.”
Meanwhile, Visa Country Manager for Malaysia Ng Kong Boon says, “We are extremely excited to partner with Maybank in this roll-out because we see huge opportunities for cash displacement amongst small businesses and merchants. SMEs contribute almost 40 percent of Malaysia’s Gross Domestic Expenditure (GDP) and business transactions today are still mostly on cash.”
“Contactless transactions in Malaysia are becoming increasingly popular, with four out of ten Visa transactions being contactless. Given Malaysians are extremely familiar with using contactless payments, we believe both merchants and consumers will adopt this low cost and simple solution. This will help accelerate the speed and efficiency of digital payments acceptance in the country and promote Malaysia to be a more cashless country, which is aligned with Bank Negara Malaysia’s vision,” adds Kong Boon.