AXA’s SME Challenge To Help SMEs Elevate Business And Grow Network

AXA Affin General Insurance Berhad launched AXA SME Challenge at SME Corporation Malaysia, Kuala Lumpur on Tuesday. The event was graced by the presence of Minister of Entrepreneur Development, Datuk Seri Mohd Redzuan Yusof and CEO of SME Corporation Malaysia, Encik Noor Azmi Mat Said.

AXA SME Challenge is a nationwide campaign to provide the 3 most aspirational Small and Medium Enterprises (SME) with the skills, funding and know-how to elevate their business and grow their network.

“We strongly believe that SMEs are an integral part of the country’s economy and we want to play an active role in supporting them throughout their journey. For SME owners, business is personal ─ it is their life and dream in which they have invested substantial time, money and energy. With AXA SME Challenge, we hope to boost SME owners’ self-confidence and self-belief and empower them to take control of the future of their business no matter what happens,” said Emmanuel Nivet, CEO of AXA.

AXA SME Challenge welcomes all Malaysian SMEs to submit their business ideas via, upon which 10 finalists will be shortlisted to undergo a structured business coaching. Out of the 10 finalists, 3 participants with the best ideas will be selected as winners by a panel of judges. Winners will each receive RM20,000 cash and RM3,000 worth of 1-year AXA Business Advantage Plus (Enhanced) coverage.

In conjunction with the introduction of AXA SME Challenge, AXA had also organised the inaugural AXA SME Forum 2019: Take Control in collaboration with Malaysia SME® Media Group. The event had gathered over 350 SME owners, with a prominent panel of speakers and business leaders from the likes of Datuk Chevy Beh, Founder of BookDoc, Kristine Ng, CEO of Fundaztic and Wayne Lim, Founder of Qu-Exchange to share their invaluable experience and expertise.

During the event, Emmanuel Nivet, CEO of AXA, highlighted to SMEs that having adequate insurance protection is key for a sound and sustainable business operation especially in the face of increasing business risks.

“Due to limited resources, many entrepreneurs regard insurance as “nice to have” and tend to de-prioritise protection ─ at the expense of exposing their business to financial losses arising from untoward incidents such as fire, flood or theft. As an insurance company with Payer-to-Partner vision, we are committed to partner with our customers in mitigating risks through provision of comprehensive and affordable business protection solution,” he added.

AXA offers AXA Business Advantage Plus (Enhanced), a customisable and flexible business protection solution, that is accessible to SMEs of various sizes and sectors. It allows SMEs to personalise insurance coverage tailored to their needs and budget. The product is also designed to provide 20% cash advance payment in 5 workings days to support SMEs in getting back to business faster following an unfortunate event.

These enhancements reinforce AXA’s continuous efforts in putting SMEs in control of their insurance premiums, business operational risks and growth.

For more information on AXA Business Advantage Plus (Enhanced), kindly visit

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