Quill Automobiles, the leading BMW dealership in the Petaling Jaya area and the jewel in the dealership network of BMW Group Malaysia opened its doors to a new experience and expression to further elevate its delivery of the BMW premium ownership experience.
The new revamped showroom occupies a total built-up space of over 33,000 square feet in the heart of Petaling Jaya’s prime business district. The space enables up to 14 BMW vehicles to be displayed at one time and this makes the dealership one of the largest BMW dealerships in Malaysia.
Alex Tang, Dealer Principal of Quill Automobiles said, “For over a decade, Quill Automobiles have been delivering our commitment to the BMW premium ownership experience to our loyal customers in Petaling Jaya. This commitment is now further strengthened with the opening of our new showroom which reflects the newest experience and expression from the BMW brand.”
Harald Hoelzl, Managing Director of BMW Group Malaysia, meanwhile, said, “The needs of our customers have always been at the forefront of everything we do. While it is our priority to deliver award-winning vehicles and industry-leading services to our customers, it is also equally important that we create the right environment and ambience for this experience. Quill Automobiles are the experts when it comes to creating this experience and they have executed this excellently once again.”
Quill Automobiles now features a new Grand Klasse (GKL) luxury boutique in addition to the BMW Customer Lounge, Isetta Bar and BMW Lifestyle area. The leading BMW dealership in the Petaling Jaya area also operates a full fledged, stand alone BMW Service Centre located in Section 13, Petaling Jaya. This 58,500 square feet facility houses a complete service workshop and a body and paint facility.
With a team of 90 dedicated staff members, the dealership serves the full suite of Sales, Services, Spare Parts and Systems (4S) for the BMW brand, and functions as a BMW Premium Selection dealership.
At the opening event, Quill Automobiles launched its X Marks the Future campaign where customers who purchase a brand-new BMW vehicle between the period of 13th July 2019 to 31st December 2019 are entitled to ten entry forms to a contest to win a BMW Z4 sDrive 30i M Sport, the recently introduced convertible roadster from the premium automaker.
“Celebrating our opening and in appreciation of our customers who have been loyal and instrumental to our success, we are giving away an All-New BMW Z4, the most appealing and head turning premium roadster currently on Malaysian roads. This is the Quill Automobiles way of customer appreciation,” said Tang.
Quill Automobiles also took the opportunity to unveil the New BMW 7 Series and the First-Ever BMW X7 to its customers for the very first time. The new flagship vehicles from BMW are the newest additions from the luxury portfolio of the premium automaker in the country.