Hoteliers Face Competitive Alternative Accomodations

Home-sharing continues to rise in popularity on a global scale with tens of millions of apartments, houses, villas and other property types available for both short- and long-term stays.

According to research from Transparent, the world supply of alternative accommodations has grown by 33 percent from 2017 to 2018. The fast rate of growth and rising popularity of home-sharing presents hoteliers of all types and sizes with a new competitive reality that they must be able to respond to in real-time.

TravelClick, an Amadeus company, announces their new Alternative Accommodations Solution, a comprehensive competitive assessment that captures alternative accommodations. Its the first and only of its kind  which  empowers hotel management to analyse alternative accommodations competition in their immediate area, and to help optimise occupancy and rates to be competitive with those home-sharing options that are comparable to a hotel property.

The new solution is available as an add-on to Demand360® and Rate360® which helps subscribers make smarter, data-driven decisions that drive revenue and profitability with the most trusted forward-looking and historical demand data across all segments and channels.

“The lines are blurring between traditional hotel properties and alternative accommodations as we see large brands entering the home-sharing space and vice versa,” said Greg Sheppard, Senior Vice President, Business Intelligence, TravelClick.

“We believe that hoteliers cannot overlook the pressure of alternative accommodations that are competitive on price, location, convenience and amenities that weigh into consumers’ decision-making. Our new solution gives our customers relevant, real-time data in an easy-to-use tool that doesn’t require a data scientist to glean the most useful and actionable insights.”



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