BMW Malaysia today introduced the BMW Elite M Card for owners of BMW M Performance vehicles. The privilege programme provides an exclusive array of M-specific benefits to complement the existing BMW Privileges Elite Card enjoyed by BMW owners.
Harald Hoelzl, Managing Director of BMW Group Malaysia said, “M is the most powerful
letter in the world. Combining our passion for high performance and our priority to our
customers, it is only apt to provide BMW M owners with M-specific ownership privileges as
exceptional as their cars. By introducing the BMW Elite M Card, we look forward to further
enhance the leading customer service experience BMW is known for through the years. With this new privilege programme, owners can now benefit from more rewards just by being part of the BMW M family.”
In line with BMW Malaysia’s premium ownership experience, cardholders of the BMW Elite
M Card will enjoy local and regional M Track events at exclusive prices. Cardholders can
also benefit from additional discounts for BMW Driver Training events and BMW lifestyle
merchandise.
Additionally, cardholders will be given priority service appointments and Reception at the Car (RATC) at all BMW M Service Outlets and BMW M Dealerships, loyalty discounts for repeat BMW M customers as well as a dedicated page within the BMW Group Loyalty+ Mobile App.
BMW M owners will still have complete access to all the features previously enjoyed with
their BMW Privileges Card that includes:
BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Program
BMW 2-Year / 24-Month Tyre Warranty Program for its Run Flat Tyre offering and
services
BMW Roadside Assistance and Accident Hotline
The BMW Group Loyalty+ Mobile App – BMW White Card and BMW Excellence Club
membership program
BMW Service Online
