Hublot partners with Kevin Pietersen and SORAI (Save Our Rhino Africa and India) to protect the rhinoceros, which are facing extinction. The ex-international cricket star, and Brand ambassador, dedicates to a cause very close to his heart: saving these huge herbivorous mammals, found in Africa and in Asia, now a matter of urgency for the planet and our future generations.
Kevin Pietersen founded SORAI in 2018 to support the various organisations – comprising rangers, nutritionists, ecologists and other specialists – who strive every day to save, care for, and ensure the complete rehabilitation of every mammal found in Africa and Asia. This global initiative is designed to raise public awareness, to inform and educate to initiate a change in behaviour, and to raise funds to build up the resources and equipment needed for these rhino conservation, monitoring and care activities to continue their essential work.
South Africa is home to more than 80 percent of the world’s rhinos, and the majority of poaching incidents take place in Kruger national park. Hunted for their highly valuable horns, two thirds of species could be lost in our lifetime.
Our planet is home to five species of rhinoceros: the Black rhino and the White rhino, which live in Africa, and the Sumatran, Javan and Indian rhino, which inhabit the tropical forests and swamps of Asia.
According to the International Union for Conservation of Nature, of these five species, the Black, Javan and Sumatran rhino are now considered “critically endangered”, White rhino are “nearly threatened” and Indian rhino are “vulnerable”.
“I am appalled by the brutality they face. There is an urgent need for action, and Hublot’s support for this is crucial. By reducing the time it takes to act, we can protect as many rhinos as possible,” says Kevin Pietersen, Founder of SORAI.
“There are around 28,000 rhinos remaining worldwide, 23 times fewer than there are African elephants! Poaching is one of the main threats they face. Major steps have been taken by governments to introduce regulations but informing consumers and changing their behaviour remains a key challenge in the fight against poaching. If Hublot can play a role in raising awareness, then I would be delighted,” says Ricardo Guadalup, CEO of Hublot.