Allianz Takes No.1 Ranking As Best Insurance Brand

Doctor filling up a life insurance form

Allianz Group was named the No.1 insurer on the 2019 Interbrand Best Global Brand Rankings last week.

Across all brands measured, Allianz’s brand value increased from USD10.8bn in 2018 to USD12.1bn this year and climbed six places from No.49 to No.43 across all industries.

Allianz Malaysia Berhad Chief Executive Officer Zakri Khir said: “It is a feather in our cap and Allianz Malaysia is proud to have contributed to the brand’s success in becoming the global brand leader in insurance. Like our counterparts all over the world we have always been focused on winning people over through service and trust. This milestone is proof that we have got our strategy down pat, with
everyone from our employees, agents and brokers focused on being important and relevant partners in the lives of our customers and invertors.”

The Allianz Group is one of the world’s leading insurers and asset managers, operating in more than 80 countries with more than 92 million retail and corporate customers. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance.

In 2018, the Group achieved total revenues of 131 billion euros and an operating profit of 11.5 billion euros.


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