The International Olympic Committee (IOC) partners with Airbnb to create a new standard for hosting which will be a win for host cities, a win for spectators and fans, and a win for athletes to support the Olympic Movement through to 2028.
The agreement will support the sustainability objectives of the Olympic Movement which is in line with the the IOC’s strategic roadmap for the future, and Airbnb’s mission to promote sustainable travel.
These joint efforts aligns with the UN Sustainable Development Goals to provide travel options that are economically empowering, socially inclusive and environmentally sustainable. The agreement includes accommodation provisions that will reduce costs for Olympic Games organisers and stakeholders, minimise the need for construction of new accommodation infrastructure for the Olympic Games period, and generate direct revenue for local hosts and communities.
IOC President Thomas Bach said: “This innovative partnership underpins our strategy to ensure that the efficient staging of the Olympic Games is sustainable and leaves a legacy for the host community. With Airbnb’s support, we will also develop new opportunities for athletes around the world to develop their own direct revenue streams through the promotion of physical activity and the Olympic values.”
Airbnb Co-founder, Joe Gebbia said: “Airbnb and the IOC have a strong track record in creating and accommodating the world’s greatest events. Our Olympic partnership will ensure that the Games are the most inclusive, accessible and sustainable yet, and leave a lasting positive legacy for athletes and host communities. Airbnb’s mission is to create a world where anyone can belong anywhere, and we are proud that the Olympic spirit will be carried by our community.”
Creating New Airbnb Hosts
The partnership will give community residents the opportunity to earn extra income by providing accommodation and local experiences to visiting fans, athletes and other members of the Olympic Movement. For visitors, the Airbnb community will offer a more local and authentic way to immerse themselves in the host cities and engage with local communities. For the cities themselves, the Airbnb community represents a more environmentally sustainable way of accommodating a surge in visitors.
Airbnb Olympian Experiences
Airbnb Olympian Experiences to be launched in early 2020, will provide direct earning opportunities for athletes, underlining the IOC’s efforts to support athletes and put them at the heart of the Olympic Movement. This new category will bring Airbnb’s goal of providing economic empowerment through hosting to athletes across the globe – beyond the time frame and geographical location of the Games. Promoting sport and physical activity, these experiences will include everything from the chance to train with an Olympian, to exploring a city with an elite athlete.
Kirsty Coventry, Chair of the IOC Athletes’ Commission, said “On behalf of the Athlete’s Commission, I am delighted that our new global agreement with Airbnb will benefit the athletes directly. This includes direct revenue opportunities from sharing their passion for sport through new Airbnb Olympian Experiences, as well as direct support for their accommodation needs. We work to empower athletes around the world on and off the field of play, and this agreement is another example of how we are supporting and advocating for athletes throughout their career.”
Support for Refugee Athletes
The IOC has a long-standing commitment to refugees and Airbnb will also support the IOC in continuing to address the challenges faced by refugees around the world. To date, more than 35,000 people have been housed in times of need. Over the course of the partnership, the IOC and Airbnb will establish further programs to provide long-term support to refugees.
Jiri Kejval, IOC Marketing Commission Chair said, “Since it was founded in 2008, Airbnb has grown to become a global household name. This partnership supports the future sustainable operations of the Olympic Movement and demonstrates the ongoing appeal of the Olympic commercial programmes to the world’s leading brands.”
As a global Partner, Airbnb will now support the 2020 Olympic Games in Tokyo, the Olympic Winter Games in Beijing 2022, the 2024 Olympic Games in Paris 2024, the Olympic Winter Games Milano-Cortina 2026, and the Olympic Games in Los Angeles 2028.
The agreement also includes marketing rights for the IPC and the Paralympic Games through the IOC-IPC long-term collaboration agreement, as well as for the Youth Olympic Games.