Imelda Bragie, a Sarawakian, wins the special award for Outstanding Achievement in the 2019 Shell LiveWIRE Top Ten Innovators Awards, a global competition which highlights and rewards businesses that demonstrate excellence in innovation as well as giving entrepreneurs a chance to shine on a global platform.
She was also one of the Sarawak Shell LiveWIRE winners in 2017, owns Benak Raya Enterprise, which develops rice-based, edible straws from Bario rice to replace plastic drinking straws. It is not just an innovative thought of creating edible straws to reduce the usage of plastic, but also a bid to save our environment.
“I am truly thankful and thrilled to have been announced winner for Outstanding Achievement as this is a testament of the hard work and dedication put in by Benak Raya Enterprise. I am truly motivated to know that people believe in my vision and am inspired to do more for a better tomorrow,” expressed Imelda.
Shell LiveWIRE partners with Shell Global Commercial, to deliver a competition focused on the circular economy. Shell aims to reward entrepreneurs that help move the world away from the linear economy model – taking, using, and disposing of products –towards an economy that designs waste out of the system.
According to Huibert Vigeveno, Executive Vice President of Shell Global Commercial, “It’s been incredibly inspiring to see such passionate entrepreneurs across the world helping to tackle and eliminate waste. Transitioning to a circular economy requires us to think creatively and do things differently. Working with innovators like these winners, will allow businesses, communities and society to move faster towards a truly sustainable future.”
“I am proud to see a Malaysian entrepreneur receiving a special recognition through the Outstanding Achievement award as it amplifies the local talent and innovation that we see every day, across our country,” said Datuk Iain Lo, Chairman of Shell Malaysia.
“I look forward to seeing more entrepreneurs come through the LiveWIRE programme where they can be a source of employment to other Malaysians. I also envision Shell Malaysia enhancing its efforts in creating opportunities for these entrepreneurs by identifying new ways in which Shell’s value chain can support the further growth of new businesses in Malaysia,” he added.
The 2019 Top Ten Innovators judging panel included: Patrick Carré, Vice President, Global Key Accounts & Global Business; Jeff Wee, 2018 Top Ten Innovators winner and founder of WormingUp; Maarten van Dijk, managing director of SkyNRG; Susan Preston, managing partner of SeaChange Fund and Wijnand de Wit, partner at Dalberg.